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Here’s a list of the most interesting articles on Growth Hacking, Content Marketing & Startup !
Here’s a fact about your social media strategy:
You want to post valuable content.
You want engagement, virality, retweets, likes, shares, followers, and all the other good things that come to social media marketers. If your social media management doesn’t promote this kind of activity, then it’s not even worth it to keep trying!
So the question is, what kind of social media content gets that kind of love? More importantly, what kind of content gives you the most value?
“Value” here is defined in terms of revenue, ROI, KPIs, and engagement. You want to spend your content marketing money in ways that have a substantial return on your investment. That’s the whole point of social media, right?
So, rather than act on hunches, your mood, or what you ate for breakfast, let’s look at the data. In this article, I want to show you exactly what types of content will give you the greatest value.
It hasn’t been too long ago that LinkedIn morphed from a teeny professional networking site to an enormous world force. Ever since its beginning, B2B marketers have been trying to crack the code for B2B success. With all these millions of professionals in one place, surely there’s some way to open up the floodgates to leads, isn’t there?
And, yes, there is a way to open up the floodgates to success. The conventional LinkedIn advice isn’t detailed enough: 1) Join. 2) Be active. 3) Get leads. What?! So, what does one actually do?
Sure, you might accidentally catch a few falling leads, but in order to really win you need to do your own prospecting, LinkedIn style. How do you cut through the gaggle of job seekers, and find the qualified people to do business with?
In this article, I’m going to show you 7 tips that will help you better leverage LinkedIn to be a powerful B2B marketing tool.
Jason Calacanis recently invited me to speak on the topic of presenting to potential angel and venture investors at the Launch Incubator Spring 2015 class in San Francisco. In preparation, I asked some friends in the industry for their pitch advice. While I’ve pitched many times as an entrepreneur it never occurred to me that I could just ask VCs and angels what they wanted to hear!
In response to my informal survey, I received some solid advice as well as conflicting thoughts on data that should be included. Some even questioned whether a slide deck was necessary. Most of all, many investors personal preferences emerged so the key takeaway may be to know your audience. For context, the average amount of pitches a professional investor saw on a daily basis averaged around four pitches a day and angels saw around one a day. Their unfiltered opinions below, happy hunting!
Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out.
The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.
Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. They use what I call the Shotgun-Blast Approach — they have profiles on every social network under the sun, aimlessly push out links to their content in hopes that it will be discovered by thousands of people, and never engage with their followers.
It turns off people in droves and it isn’t a viable way to get results.
This post is Part 1 of a series I’m writing for social media beginners. Future posts will concentrate on videos, ebooks, podcasts, and more!
Search Engine Optimization is one of the more shapeless marketing terms we get to wrestle with these days.
It’s not that people don’t understand SEO, okay maybe it kind of is, it’s that the very nature of SEO seems to shift with each new pronouncement from Google.
One thing is eternally clear, however (for today) – showing up, preferably towards the top of page one, when someone with a need goes looking for answer, product, or solution is a determining factor in the success and growth of just about every business.
In fact, SEO has in my view risen from the ranks of technical tactic to the status of full blow marketing and growth channel.
Today, it’s important to consider SEO as an option in parallel with other established lead channels such as Public Relations, Advertising, and Referral Generation.
However, as we make this consideration, it’s not enough to simply decide to add SEO practices to the mix, you must also consider when, where and how SEO can deliver the greatest impact.
In that regard it is most certainly not a one size fits all bag of tricks.
SEO for growth is as much about strategy and mindset as it is about technical wizardry. And, it’s about hierarchy and patience and consistency. You can’t achieve the greatest results possible without laying a firm foundation and integration SEO practices with social media and content – it’s all connected.
To get the most from any SEO practice it’s essential that you understand the context in which SEO can most effectively be employed.
In the past, I’ve written that I believe there are three stages of growth – traction, expansion, and optimization. I further believe that you must align the proper tactics with each of these stages, and this most certainly includes SEO tactics
There’s no shortage of entrepreneurship blogs on the web but a startup founder’s blog that is updated more than twice a year is a rare commodity. Not only is this collection of blogs a great resource for budding entrepreneurs, it provides you with an intimate glimpse of the ins and outs of building a company from scratch.
Here are our picks on the top 10 startup founder blogs that every entrepreneur should follow.
Take a look to your left. Now look to your right. The people on either side of you look different, sound different, and, presumably, they like different things than you do. We’re all a little different from each other.
But despite our many differences, everyone reacts to certain stimuli the same way. When it’s bright, we squint our eyes. When there’s a sudden loud noise, we get startled. And when there’s a bright red spot on a red carpet, we notice it.
When it comes to landing pages, we can count on most people to react a certain way to the experiences we design for them. Great campaigns are built around solid user experiences that can be created with just a few simple guidelines.
Stef Miller is a Marketing Manager at UserTesting, and she’s involved in analyzing user data to find out how to create better user experiences for the people you’re trying to convert. Because better experiences = more conversions.
In Stef’s Unwebinar, The 7 Deadly Sins of Landing Page Usability, she broke down some common UX mistakes that marketers make on landing pages, and gave us some great usability solutions to remedy those mistakes. Let’s take a look.
The average human attention span fell to 8 seconds in 2015. Our struggle with mindful reading is a consequence of the digitized world we live in. Though smartphones and the internet have made our lives easier, they’ve also made us a little bit more impatient and restless. The information explosion has empowered us with choice, while simultaneously overwhelming us with so much of it that we’ve started to prefer images, videos and infographics over textual content.
All this is a hard pill to swallow for content writers everywhere. It is a warning that unless we step up the quality of our blog and social media content, we will fail to engage our audience and amass a loyal readership.
During times like these, a back to basics approach can be heartening : quite possibly, in our effort to stick religiously to our content calendar and manage everything else that goes with being a content writer, we may be committing heinous errors that go against the principles of good writing and fly in the face of copywriting best practices.
And who better than Ogilvy, Burnett and Powers to disclose the three secrets that can make our content significantly less uninspiring and facilitate a rewarding read for our audience.
Social media is one of those marketing channels that can be very powerful … or very boring. You’ll either have a lot of success interacting with your customers, or you’ll see little results. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.
For many, social media is simply a place to post links to content they’ve created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. This is not going to bring results.
Half-heartedly sharing your content on social media is not social media marketing. It’s spamming. (tweet this)
Social marketing is a lot of work, and it takes time listening and responding. It’s social, and anything social takes an investment of effort and skill.
Check out these 41 resources that will help you develop the skills needed to be effective on social media. You may want to bookmark this post so you can easily refer to it again later.
One thing we get asked a lot here at RWD is whether you should concentrate more on social media marketing or SEO. We always say that they are both extremely important for different reasons and should be carried out as part of one overall internet marketing strategy.
The infographic below from Orbit Media Solutions gives you 7 differences between social media marketing and SEO but also demonstrates why they complement and depend on each other.
Happy reading !
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