One objection I constantly hear from leads is “What’s the ROI of all this content marketing? How will I know if it’s worth it?” This is a fair question—but the problem is that too many talented content marketers don’t really know how to answer it properly.
What Is the True ROI of Content Marketing?
This is something I’ve struggled to explain in the past. It’s really important to talk about what you’re doing so you’re not just producing content for content’s sake.
Because I see a lot of people out there, myself included, who just created a bunch of content that fell to the wayside and ended up in archives that no one ever reads.
There’s a great post by Matthew Barby on how you can measure the results of your content marketing efforts. You could start with an Excel Spreadsheet or a Google Sheet and track what’s important to you. You also look at the leads who are coming into your email list. There’s product sales, too. If you’re really looking for SEO ROI, you can measure links. You can measure all these things.
Personally, I like to get a pulse on the ROI of my content marketing efforts by looking at the revenue coming from the specific channel where the content is being distributed. You can look at the metrics in Google Analytics.
If you’re looking to grab the attention of your audience, video marketing is one of the best options at your disposal.
According to a recent Wyzowl survey, 60% of entrepreneurs have used video in their marketing process, and around 91% of entrepreneurs are planning to spend more time and money on video marketing in this year.
But if you’re aiming to maximize the reach and exposure potential of your videos, it’s imperative that you ensure you also consider SEO and search behaviour in the process. Taking simple steps like adding title and description tags, including relevant keywords, adding closed captions, transcripts and subtitles – all of these elements increase your chances of exposure. Adding closed captions alone has been shown to increase video discoverability by more than 13%.
Check out this infographic from Take1 Transcription for more tips on how to amplify the reach of your videos (plus, loads of amazing stats and facts).
When you’re new to marketing, especially on a small team, you might have to do a lot of things at a moment’s notice. And when it comes to things like blogging and social media, sure, you’ve got this. But soon enough, you’re being pulled onto design projects. One day you’re mocking up an infographic; the next, you’re designing an ebook. You feel woefully unprepared — and that design vocabulary? It can feel like a foreign language.
What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the tale of what happened.
As marketers, we love good stories. We seek to tell them through the messages and content we put out there. But while we’re great at telling those stories, what we don’t do nearly enough of is creating them. And that’s where experiential marketing comes in.
It’s not that experiential marketing is anything new. There are entire summits and programs dedicated to it, and the majority of marketers that use it say it yields significant results. And while we may have seen examples of its execution, many of us are still left asking — how can I do that?
Agile is all the rage, and although we usually hear the “A” word in the context of marketing, Agile selling can have benefits as well.
The idea behind Agile selling is that a buyer’s journey does not happen in a straight line, and “agile selling embraces the chaos of a complex sales cycle,” the infographic explains.
The process allows sellers to provide buyers with needed resources at the right time, and it helps marketing make continual improvements to the support they provide to the sellers. Most important, it helps the buyers get what they want, when they want it.
To learn more about how Agile selling might help your organization, see the infographic:
Are you wondering how to grow your business through social media?
Looking for a step-by-step social media marketing guide?
In this day and age, businesses of all sizes need to take advantage of the social web to reach bigger audiences. However, the information many so-called experts provide is confusing.
“Follow more people.”
“Share more content.”
“Network with influencers” – they say.
But all that traditional advice doesn’t work for you – it feels like you’ll never get the results that you want.
And you can’t help wondering…
Do you just need to be patient?
Or it could be that, unfortunately, you have been approaching social media marketing the wrong way?
To answer that, I interviewed over 20 experts and asked one question:
If you could only do 3 things on social media this year, what 3 things would you do?
The point was to get actionable advice from people who know their stuff, so you know what to focus on this year to get better results.
And let me tell you, the answers I received from these experts are awesome.
“Living in comfort zone is a perilous situation for entrepreneurs”
Operating in “comfort zone”, especially in startups, is a dangerous sign that you are not thinking about growth anymore.
In fact, the most significant priority that every entrepreneur should set is to constantly explore growth hacking strategies to disrupt the market. Obviously, one of the best ways to achieve the optimum result is through unconventional growth strategies.
But, what are those innovative unconventional growth strategies? Do you have to be super genius or break the laws of physics to grow your business ‘the unconventional way’?
The answer is No. What you need is a proven framework, a set of handy tools, and 100% commitment to do whatever it takes to catapult your startup to the top.
I’ve broken down a set of proven actionable strategies that you can use to increase your growth rate, today. Let’s begin, shall we?
Interested in setting up a Facebook cover video on your business page?
Wondering how others are using cover videos on Facebook?
In this article, you’ll find best practices and ideas for using Facebook cover videos on your Facebook page.
That’s it for this week… Happy reading !
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