Short on time this week?
Here’s a list of the most interesting articles on Growth Hacking, Content Marketing & Startup !
If your content marketing strategy is like baking a cake, then are your customers coming back for seconds?
Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. How are you serving up your messaging to your clients?
Lately, it seems the world of growth hacking has taken off. With the introduction of things like GrowthHackers.com, Growth Hacker TV and other resources there seems to be a wealth of information surfacing on growth hacking.
Don’t get me wrong, I have certainly picked up a few tricks and I think it’s awesome that everybody is sharing their knowledge and all learning from each other. However, one thing i’ve noticed reading through a lot of this content is that there seems to be a significant focus on the what and the how, but not on the when. Do you think Air BNB would have come up with their infamous Craigslist hack if they didn’t know where their potential customers were searching online? Or do you think Hotmail’s ‘P.s I love you’ growth hack would have worked so efficiently if their visit site – activation funnel sucked?
Too me, all these tactics are awesome but they only worked so well because they were executed at the right time, and because the companies who executed them had gotten plenty of other things right beforehand.
So on that note, I want to present a framework I’ve been working on called the ‘4 stages of Growth hacking’ which I hope will help you understand some of the things you need to do before deploying the 100 growth hacking ideas you’ve picked up from all that reading you’ve been doing.
If you have a list of all the things you shouldn’t do, you can turn that into a recipe for succeeding just by negating as written by Paul Graham in his essay.
Do you remember the inbound marketing hype? It already got overshadowed by the more recent content marketing hype. The most recent blow to inbound marketing comes from so called growth hackingthough. There is even a new community dedicated to growth hacking and it appeals to almost the same people Inbound does.
Every year there is at least one major attempt to replace SEO with something else.
Most people seem to assume that by changing the name all the issues with the SEO reputation and its lack of understanding among common Web users will disappear. To some extent they are right. People react to words not the reality first and foremost.
Success, whether of a small business or a giant enterprise, has something to do with the kind of leadership it has. This is no different to that of Amazon’s stature, with Jeff Bezos on its helm. Although he had several high-paying jobs after his graduation in 1986, Bezos was struck with the idea of starting his own business, thus, the inception of Amazon.
For Bezos, he geared his energy and focus toward the customers. Perhaps, this is on top of his list, making customers happy. He is pictured as an analytical, quirk and intelligent entrepreneur who was able to build an empire and start other businesses with his management style.
For the last few years, we’ve heard nothing but grandiose declarations of how important content marketing is and what really should be the driving force behind SEO campaigns.
Content is king, right?
Yes, 100% true. But just because content rules, that does not mean that all content is created equally or that every single bit is worth doing. Be sure you’re focusing your time and effort on what to do, instead of what not to do.
Growth Hacking vs. Marketing: Calling It Growth Hacking Doesn’t Make It Growth Hacking via @chargify
When I graduated from college and began looking for marketing positions, I quickly learned that all too often what was called “marketing” was really an outbound sales job. I guess employers thought “marketing” was sexier than saying “sales.”
But it didn’t change that the job function was more sales than marketing. Today, I’m noticing a similar trend with the term “growth hacking.”
When Sean Ellis first coined the term “growth hacking” in 2010 he provided a specific definition, but currently people seem to throw anything related to marketing under the “growth hacking” umbrella.
Calling it growth hacking doesn’t make it growth hacking, folks.
In today’s blog, we’re diving into growth hacking and you’ll learn:
- The differences between marketing and actual growth hacking
- What growth hacking looks like
- Why it matters
Over the last couple of years, I’ve blogged about my lean startup experiments (a popular post that made page one of HN). I’ve spoken at conferences about applying lean to building mobile apps. And, I was a mentor at Lean Startup Machine. Along the way, I’ve applied lean at my last startup across ideas incubated using an internal Y-Combinator incubation format. I’ve collaborated with other entrepreneurs as a part of a DHC lean peer group (who reviewed this post). And right now, I’m running lean experiments at Intuit, a large software company. I’ve come to the conclusion that while lean startup has been a terrific step forward in how we think about what to build next, there’s still many significant challenges involved in practice. This post is an attempt to surface some of the issues so that we can talk about them as a community, and we can learn from each other.
Before you read on, you may want to get past some of the common misconceptionsabout Lean Startup.
When I was a senior in college, I thought it would be fun to take a painting class. Before that, I hadn’t painted anything since I was 12, at a birthday party at one of those art studios where you have to wait a month before you can get your work back.
Despite my inexperience, I thought the class would be a breeze. I’d put the brush to canvas, paint a couple beach scenes, hang one in my apartment, and feel creative and accomplished by the end of the semester.
But I soon discovered that painting—painting well, that is—wasn’t nearly as easy as I imagined. Week after week, we’d hang up our art for the professor to critique, and each week, he would stop at mine and say, “I know who did this one,” before moving on.
It was a humbling experience that taught me a valuable lesson: Just because something looks easy doesn’t mean it is. Just ask my sad interpretation of Warhol’s Marilyn, who will tell you through her lopsided mouth that getting halfway there means you’re not there at all.
Sometimes it seems like brands and publishers approach infographics the same way I approached painting—and readers are moving on just like my professor.
What an infographic should do is pretty straightforward; it’s right in the name. It is a graphic that—get ready—displays information. But while its function is simple, executing a great one is deceptively difficult. A well-made infographic tells an in-depth story that elicits an emotional response the same way a well-written article would.
Let me be clear here: Putting a number in a large font with a pretty illustration next to it is not an infographic. At the very least, it’s not a good one.
In the past few years, Google has been working hard to efficiently deliver search results to users. In particular, the search giant has introduced several new ways of a website markup that allow displaying content in so-called rich search results. One of them is the “Articles” microformat that creates informative content snippets.
What is a snippet? What do you have to do to add your content there? How do you use structured data markup to deliver an “Articles” snippet? Well, let’s answer these questions and figure out why it is crucial to mark up content in order make it more visible in search.
That’s it for this week… Happy reading !
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