Tight on time this week?
Here’s a list of the most interesting articles on Growth Hacking, Content Marketing & Startup !
Have interesting content to share? Find me on Twitter at @PatriceTruong !
I recently talked with Lee Odden, CEO of TopRank Marketing, a Minneapolis based digital marketing agency that specializes in strategic internet marketing consulting services. He’s frequently been cited for his digital marketing and PR expertise by leading industry and business publications including Forbes, The Wall Street Journal, The New York Times, The Economist, Entrepreneur, and Fortune Magazine. In 2016 Lee was recognized as a top ten influencer in digital marketing and content marketing. I talked with Lee about how content marketing and influencer marketing work together. Here are the highlights of our interview.
Here are fourteen persuasive writing techniques that will trigger a response from your visitors.
Have you ever wondered why nobody is responding to your offers?
Why do people read your landing pages and then leave?
Why do people see your ads and keep scrolling?
You have a great product. You are offering an in-demand service. So why does nobody seem to be interested?
The answer boils down to psychology. Simply put, you aren’t being persuasive. You aren’t managing to trigger that little thing in your visitors’ brains that snaps them to attention, gets the heart rate pumping, and compels them to keep reading.
Today, we’re giving you a handful of tools that marketers and advertisers have been using for decades to captivate audiences and compel a response.
Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out.
Having a strategy for your Pinterest activities will help you reach your goals and objectives. You have those in place, right? Here are my tips and strategic ways to use Pinterest for marketing:
Add vinegar to baking soda, and you’ll get a volcano. The science is simple: an acid reacts with a base. But the effect is big and gets you an A with your teacher.
Growth hacking requires the same experimental mindset. Mix elements together in the right way, and you’ll turn them into something bigger.
Although the internet’s filled with advice for how to hack growth, finding the right mix of elements is tricky. “What happens when you change the color of your CTA from red to green? Will you get a lot more sign-ups with a ‘Sign-up With Google’ button?”
The only way you can find out is by testing. Experiment with a technique, learn from the results, and iterate. Growth means different things during different points of the user journey, so it’s important to recognize the goals of experimenting at each stage (click to jump ahead):
Side hustles are gaining a lot of momentum with people who have the entrepreneurial spirit but can’t or don’t want to quit their day job. Bills, student loans and other responsibilities often are the cause for not going all in. And that’s okay. Despite what investors may think, mitigating risk to test out the waters of the startup world is often a prudent strategy.
That said, it is grueling. As someone that has a full-time job at a tech firm and working on my startup, my life as a side hustler isn’t easy. Two full-time jobs can is a big commitment and must be approached thoughtfully, especially if you’re hoping to transition your side project into a full-time business.
Do you want to analyze your social media marketing efforts?
Wondering which metrics to focus on?
Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon.
In this article, you’ll discover five ways to analyze the effectiveness of your social media marketing.
We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers in hand. They were mourning the loss of a great tech visionary but also paying tribute to the creator of a brand that they felt a deep emotional connection to.
Apple doesn’t just have a bigger market share than Microsoft (at least, with smartphones), it pulls at the heartstrings of millions of consumers. It is true that supplying helpful information to customers will reduce buying risks and add practical value, but what’s more powerful is your brand’s ability provoke emotions in people, as Apple successfully does.
That’s it for this week… Happy reading !
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