Tight on time this week?
Sit back, relax and enjoy your Growth Hacking, Content Marketing & Startup weekly edition!
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Storytelling is primal.
As humans evolved, night time storytelling around the fire pit became ingrained in human communication as did scratching out drawings of animals on cave walls.
As marketers and conversion optimizers, storytelling is a key weapon in your communication arsenal. Take a look at the infographic below and glean some tips on how to improve the way you communicate with your prospects and customers.
For tens of thousands of years, humans have found meaning through the creation and interpretation of symbols. Those symbols can take many forms: words, sounds, events, numbers, and images, to name a few. But just as beauty is in the eye of the beholder, a symbol only carries whatever meaning a person assigns it. In that sense, almost anything can be a symbol—as long as someone interprets it as signifying something beyond its literal definition.
Symbols have long been the cornerstones of visual storytelling, and for years, storytellers have relied on them to illustrate unspoken feelings, forecast future events, and set an overall tone within their works. And symbolism plays as critical a role in modern content creation as it did in classic literature. Symbols can be used to visually develop plot, theme, and character to a deeper level than mere words can achieve.
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Defining and creating the perfect logo for your own brand is one of the cornerstones of creating your unique brand identity. You might be surprised by how big difference can such small things mean like colors, fonts used, or shapes applied, as there is an underlying psychology for making that memorable general impression you are after, achieving that distinctiveness by balancing the mixture of creativity and style that help you emphasize your message. Therefore, before you’d start designing your dream logo, do a bit of a research to end up with a final product conveying the right message. In the followings, we will help you to get a bit more familiar with shapes and their effects on your logo design.
The appeal of being an online influencer is undeniable. You get to build your audience and authority while doing what you love… and you get actually get paid for it.
If this sounds like a good gig to you, read on. I’ll share eight steps to start becoming an online influencer in your field, starting today.
If you haven’t already heard, visuals can play a big part in boosting the performance of your marketing messages.
We’ve seen this most notably with the rise of video, with Cisco predicting that up to 82% of all consumer Internet traffic will be video by 2020. Facebook predicts that the News Feed will be “mostly video” by 2019, content with images sees up to a 94% increase in page views versus content without – all the available data points towards visuals being key.
As technology advances, we gravitate towards the mediums that best enable us to share our experiences. Visuals do that, so it’s worth including images and considering the role visuals play in your outreach efforts.
Pinterest has 150 million monthly users—and 93 percent of them use the site to plan or make purchases.
As a discovery and research tool, Pinterest is a key part of the buyer’s journey. Continue reading to learn how you can use Pinterest to make money and grow your business.
The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time.
Because of this phenomenon, it should come to no surprise that the average human attention span has fallen to just eight seconds — shorter than that of a goldfish.
What’s more, 59% of people share articles on Twitter without even reading them, and more than half of all pageviews are under a minute in length. It’s clear that people aren’t reading as much as they used to, and content creators need to adapt their strategy to that reality.
In this post, we’ll discuss strategies and resources marketers can use to create content that will generate clicks, shares, and most importantly, more readers.
That’s it for this week… Happy reading !
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