Interested in Growth Hacking, Content Marketing & Startup ? You’ve come to the right place!
Here are a few articles of interest for you this week..
Lately, it seems the world of growth hacking has taken off. With the introduction of things likeGrowthHackers.com, Growth Hacker TV and other resources there seems to be a wealth of information surfacing on growth hacking.
Don’t get me wrong, I have certainly picked up a few tricks and I think it’s awesome that everybody is sharing their knowledge and all learning from each other. However, one thing i’ve noticed reading through a lot of this content is that there seems to be a significant focus on the what and the how, but not on the when. Do you think Air BNB would have come up with their infamous Craigslist hack if they didn’t know where their potential customers were searching online? Or do you think Hotmail’s ‘P.s I love you’ growth hack would have worked so efficiently if their visit site – activation funnel sucked?
Too me, all these tactics are awesome but they only worked so well because they were executed at the right time, and because the companies who executed them had gotten plenty of other things right beforehand.
So on that note, I want to present a framework I’ve been working on called the ‘4 stages of Growth hacking’ which I hope will help you understand some of the things you need to do before deploying the 100 growth hacking ideas you’ve picked up from all that reading you’ve been doing.
“Growth hacking” has become such a popular buzzword — used by so many people (who often know a fair amount about growth but usually very little about hacking) — that certain myths have become attached to the term.
These common myths are problematic because they conflate, confuse and practically destroy the proper meaning of “growth hacking” altogether. Below are five you should be especially wary of:
Since the rise of the term content marketing, perhaps two years ago, there’s been plenty of talk about the end of SEO and its replacement by the ‘new’ discipline.
It’s true that many search agencies have since rebranded or have emphasized their content expertise, but this doesn’t mean that content marketing has rendered SEO obsolete. Far from it. Indeed, the two disciplines should work together, and the use of either has to include both SEO and content if it is to be truly effective online.
Key Differences Between Content Marketing and SEO
SEO and content marketing overlap, but there are key differences.
- Aspects of SEO are more technical. This includes the use of correct URLs, title and ALT tags, sitemaps and so on: the stuff that underpins your content marketing strategy.
- Content marketing is broader and isn’t necessarily confined to SEO goals. For example, a publisher should produce excellent content first and foremost as a way of attracting and retaining an audience.
This post compiles an overview of some of the favourite tools and resources for bootstrapping a startup and employing growth hacking tactics. So, these tools will help you work faster and smarter to get your Startup off the ground. They can also help your team to boost the process during and after a Startup Weekend. So, have a look at these tools first to know best which tool to use when.
I often hear or read that social media marketing automation is bad, that I should never do it. The most heated discussion usually springs up when Twitters direct messages come into the debate, and the tenor then is never to automate them.
Why? Social Media should be social after all and not a robot throwing out messages or desperately trying to replace human beings.
What I often miss in the heated discussion about social media being social and automation not being social is that I and millions of other people in social media are talking about social media MARKETING and not social media chit chat or social media-I have nothing else to do. They are trying to get marketing results for a business while they have to work full time on their real job.
Advice on how to keep going without automation while working hard on something else is usually: „Tell someone in the office to tweet your content while you cannot do it yourself“ or “leave an editorial calendar for your assistant.” Sorry, but what kind of advice is that for a one man/woman show or like us here a The Social Ms: Two people juggling several huge social media accounts in various social networks, creating online products, working on clients projects and marketing all that on a budget?
The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers rated themselves as “effective” at content marketing — which is down from 42% last year. Most marketers seem to think they are not completely ineffective — but rather, fall somewhere in the middle.
As an experienced digital marketing firm, we’ve seen all manners of content — the good, the bad and the ugly. We’ve worked with some amazing companies that just needed the right presentation of their brand to boost their bottom line and gain more customers. Good B2B content is informative, unique, inspires action, and attracts an eager audience that is most ready to buy. Easier said than done, though, right?!
In today’s post, we’ll take a look at eight specific problems B2B marketers encounter with their business blogs…
In the last 5 years, startup activity has gained immense velocity.
Do you know that 100 million businesses are launched every year (as per GEM Global Report)?
That’s 3 new businesses every second.
While you might be willing to toil and put everything on the line to launch your dream venture, numbers aren’t quite on your side. 90% of startups fail.
At the beginning, you need to accelerate your startup’s growth substantially. You start with reading about SEO, but find that it can take 6 months to drive considerable traffic through organic SEO tactics.
Be honest. Does it seem like your Inbound Marketing has flatlined?
Or maybe it never quite took off in the first place?
Well, there’s a solution and I’ve gotta say, it’s a pretty big deal these days.
They call it Growth Hacking and by incorporating it into your Inbound Marketing, you can gain more traffic, generate more leads, and close more sales and all faster than ever before.
Before we dive into the tactics, let’s take a look at what sets these two Marketing philosophies apart — and why they work so well together.
“Growth” is all we want to talk about as a software ecosystem. After all, the beauty of SaaS is that with very little COGS (cost of goods sold) we can scale a big, beautiful business. Yet, qualitatively when chatting with dozens of SaaS companies, we started to notice a trend that the only part of growth we care about is acquisition, even though folks like Brian Balfour continue to harp on the multi-dimensionality of growth.
In reality – growth is focused on optimizing the bottom line of cash-money in the bank no matter the channel through which that growth comes – acquisition, retention, or monetization.
If you’re not thrilled with the results you’re getting from content marketing, you might be missing a piece of the puzzle.
As long as you’re doing some of the key aspects of content marketing right, you’ll get some good results.
However, you’ll also get some bad ones, and overall that will lead to slow growth and minimal success.
This is very common.
And that’s because marketers rely too much on tactics.
You probably know a few good tactics to create content for your readers and promote it.
But you’ve also probably noticed that when you use the same tactics over and over again, many stop working or work only some of the time.
In fact, that’s the whole point of tactics in the first place: a specific approach to a specific situation.
And you won’t be in the same situation all that often.
Happy reading !
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