Short on time this week?
Here’s a list of the most interesting articles on Growth Hacking, Content Marketing & Startup !
Have interesting content to share? Find me on Twitter at @PatriceTruong !
There’s nothing like a good infographic about good infographics.
And that’s exactly what Siege Media is serving up with its new study, The Science Behind the Most Popular Infographics.
In partnership with Buzzsumo, Siege analyzed the 1,000 most-shared infographics of the past year to find out what they had in common—and what advertisers can use to make their multimedia assets more shareable.
So, what did the agency dig up? Let’s just say this: Before you start stressing over the actual content of your infographic, there are easy format and distribution tips you can use to make your infographics pop.
For instance, on average, the most popular infographics include 396 words and are 3683 by 804 pixels wide. The most popular color for infographics is blue, and the most common colors across the business, health, and entertainment industries are blue, green, and red.
Speaking of industries, infographics about health do best on Facebook and Pinterest, while infographics about social media are shared more on Twitter. Additionally, you might be able to get away with wordier infographics on Twitter, seeing as the most-shared infographics on the platform average of 442 words.
To find out more for yourself, check out the infographic below. Oh yeah, and in case you were wondering, “The Science Behind the Most Popular Infographics” is exactly 396 words and 3683 by 804 pixels wide. So meta, much clever.
You’ve successfully converted your B2B leads into prospects.
Now, you have to close the deal and ensure that they become customers.
With a little push and some nurturing, you can make it happen. The following are a few strategies for getting your prospects to make the leap from potential to secured customers.
No doubt you’ve heard the phrase “Content is king”.
However, I beg to differ. I believe that “Interactive content is king”.
An interactive piece of content has essential elements that are vital for businesses. These critical components can:
- Attract an audience
- Increase engagement
- Boost site traffic
- Improve conversion rate
Being a digital marketing professional, I have noticed that companies overlook the importance of interactive content, and later on, realize that they made a big gaffe. Eventually, they observe that their competitors have captured the potential buyers that they could have engaged.
Today, people like you and me (not everyone) spend most of our time on the Internet. Tell me, how often do you read the ENTIRE content on the sites you visit every day?
Well, you know the answer. People in search of information navigate across several websites daily but give their full attention to only a few sites. The reason for such a short attention span is pretty simple. On such sites, there is something that compels them to pay attention and that something is what we call interactive content.
A survey conducted by Demand Metric has shown that interactive content marketing helps businesses to get distinction in the market – especially among immediate competitors.
You cannot escape from the reality that online audiences has become more powerful than ever. Take an example of yours, before buying anything online, you start browsing several sites to ensure you make the best purchase.
If you own a business, what are you doing to attract customers to your product or services? Modern customers love to perform an online search before making a purchase and you need to provide them content to progress that journey.
Interactive content lays a firm foundation for generating and converting leads. Further, it makes your marketing plan livelier and engaging, so it yields magical outcomes for your business.
This blog further contains some critical reasons that stand for “why interactive content is the future of digital marketing?”
Growth hacking refers to employing unusual, and often bold, techniques to bolster the growth of a business, or even your personal brand. This is done by bypassing the usual channels of marketing. Companies that have done this successfully employed a mix of integrated marketing, aggressive social media and email marketing, along with the production and distribution of quality content. The method saves time and money, which is ideal for new businesses.
You serve as an extension of your business. You are its leader, its ambassador, and its main representative. The establishment of your personal brand is just as important. When you apply growth hacking techniques to your personal brand in addition to your business, your overall marketing efforts become even more powerful.
Got 15 seconds? Here’s how you can use that free time to schedule your tweets for the day via @PatriceTruong
Let’s be honest. Scheduling tweets is not the most rewarding/sexy task to do on Twitter. You need to find/create the content, create a tweet, add a nice image and finally add the tweet to your queue.
Perfectly fne when you have 3 or 4 tweets.
But it becomes a very time-consuming task if you have more tweets to schedule.
It’d be nice if you could reschedule some tweets out of your past tweeting history, right?
As a startup you need to focus on getting visibility, acquiring and retaining a strong user base and converting traffic into revenue. In this post you’ll find four simple & powerful tips to grow your business as well as a list of selected growth hacking resources to accelerate your company’s growth.
Sell your Story, not your Product
A story is always easier to remember, especially in comparison to just mentioning the name of a product. Telling your personal story and why you are building a specific product is something your customers can relate and connect to.
So you’re gearing up to run your first marketing campaign, are you? You’ve got your pencils sharpened and lined up in descending order of length. You’ve got a rainbow collection of sticky notes.
But you’ve got no idea where to start. Don’t worry, we’ve got your back.
In partnership with infographic builder Venngage, we’ve put together a super actionable and digestible (dare we say tasty?) infographic that illustrates the entire marketing campaign process, all the way from ideation and planning to evaluating your campaign’s success.
Hover over keywords within the infographic to link to additional info and our handy-dandy glossary, and feel free to save it to your desktop or pin it for future campaigns. And if you’re more of the learn-by-reading type, we’ve got a little somethin’ somethin’ for you, too.
Don’t let running your first marketing campaign overwhelm you. Instead, take a deep breath and work through it one bite and a time.
You can lose your Google rankings overnight if you don’t pay attention to these #SEO changes via @sam___hurley
Use these seven SEO trends to improve your Google search rankings in 2017.
Let’s face it: Developing an SEO strategy today isn’t easy.
With an ever-evolving search interface, real-time Penguin algorithm updates, and also Panda now introduced as part of its core algorithm — Google changes fast. The artificial intelligence system RankBrain is also shaking things up.
Businesses not up-to-date with SEO can virtually lose their Google rankings overnight if they fail to stay on top of new SEO trends.
That’s a lot of money down the drain as you lose visibility, and a great deal of untapped potential if you are not yet ranking in the first place.
That’s it for this week… Happy reading !
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