Tight on time this week?
Here’s a list of the most interesting articles on Growth Hacking, Content Marketing & Startup !
Have interesting content to share? Find me on Twitter at @PatriceTruong !
I recently wrote that for many companies, video is the new blogging. That’s partially because, in many cases, video produces the best results among today’s multitude of content format options.
Case in point: A recent survey by our partners at Animoto found that 77 percent of professional marketers and small and medium business (SMB) owners that have used video marketing say it has had a direct impact on their business.
Plus, 60 percent of marketers and 55 percent of SMB owners are using video to stay relevant and believe it has become a “must-have” for marketers.
So, it’s no surprise that 42 percent of marketers and 32 percent of SMB owners listed “video marketing” as the skill they wished they or their teams were more adept at.
Are you looking for ideas to grow your small business—without spending all your time on marketing?
When you’re running a small business, you’re tasked with doing about a hundred different jobs.
You’re managing a team. Staying on top of expenses. Fulfilling products and services for customers. And doing about a million other things as they crop up.
Truthfully, you only have a few hours per week to focus on marketing. And yet, with those few hours you invest, you need ideas that will actually work.
That’s where this guide comes in.
In this post, I’m going to throw out the usual advice like “get your site ranked #1 on Google” or “organize a local seminar.” These tactic can work—but they often take weeks or months of effort before you see a return.
In this guide, I’m going to give you 4 small business marketing ideas you can launch in two hours or less. And more often than not, they will get you great results.
Before we get started, you’ll want to grab our free fill-in-the-blanks email templates that accompany these campaigns. These will make your life way easier when executing these ideas.
Do you use a social media calendar?
Have you used other calendars?
How many times do you get up in the morning, stare at your phone or computer screen, and wonder aloud, “What the heck am I going to write about and post today on social media?”
Too many times to mention, I bet. It’s only natural that blog writing and other social media posting falls through the cracks sometimes. LIFE HAPPENS! You know it’s important to your company’s brand, but it’s not always easy coming up with topics to write about.
We have a 9 a.m. meeting? Yikes! Hold on — let me just click around the internet like a maniac to find something for the morning tweet.
Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it’s really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes. It all moves so fast that you might periodically feel a case of the vapors coming on, which is why pre-scheduled social media content should be your new best friend.
You’ve heard of social media calendars before, but do you know what they are and how to use one?
If you haven’t heard, video is the most engaging type of online content available today.
In recent years we’ve seen brands like Red Bull, Netflix, GoPro, and Cisco achieve massive success with video, using the medium to build awareness, create emotional connection and develop loyalty among their customers.
Those businesses that aren’t taking advantage of videos are missing out on a big opportunity. Consider these stats:
- 90% of users say that product videos are helpful in the decision-making process – HubSpot
- 100 million users watch online videos every day – Video Brewery
- 80% of all Internet traffic will be streaming video content by 2019 – Cisco
- Online video now accounts for 50% of all mobile traffic – business2community
But where video content is seeing the most success is in social media, with all the major players, including Facebook, Twitter and even LinkedIn, all introducing new tools to tap into the video trend. Even on Instagram, where video has not traditionally been the primary emphasis, the time users spend watching video on the platform has increased 150% in the last six months.
It’s clear that video is rising in importance, but there are also other benefits to video marketing which are not as immediately obvious.
More and more businesses started to use influencer marketing to promote their business but many of them don’t get the results they hope for because they don’t use the right influencers. Find out what is influencer marketing, how you can find your influencers, why you should include influencer marketing in your marketing strategy and much more.
With 600 million users, Instagram’s growth is showing no signs of slowing down anytime soon. It’s become a prime place for brands to show off their personalities and promote their products to the world.
With the introduction of Instagram Live, Instagram Stories, and a plethora of new features, the visual media platform continues to find ways to remain near the top of the social media ladder. This means you should probably start thinking about making Instagram a big part of your social media marketing strategy if it isn’t already.
Because the platform is constantly changing, it can be tough to keep up. What are the best ways to market on Instagram? What do people like best? How many darn hashtags should I use?
Worry not – I’ve compiled 20 examples of the best recent Instagram posts and crafted some awesome ideas that you can put to use in your Instagram marketing today.
Let’s get into it!
Hello! Perhaps you’ve thought of starting a blog for awhile. It’s time to stop procrastinating and just go ahead to do it.
Things You’ll Need Beforehand:
- An open mind to embrace some basic techy stuff to get your website live
- Some $ for hosting
- Your desired URL for your blog (make sure the URL is available first using whois.net)
You’re at the beginning of an amazing blogging journey, and I’m really glad to be able to accompany you from the start. Do not worry about not knowing where to start or what to do. This beginner’s blogging guide was written with you in mind.
Even the most successful blogger on planet Earth started with 0 views from square 1, right?
That’s it for this week… Happy reading !
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