Tight on time this week?
Here’s a list of the most interesting articles on Growth Hacking, Content Marketing & Startup !
Have interesting content to share? Find me on Twitter at @PatriceTruong !
SEO In One Day
SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.
Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing.
SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.
Did you know, The average internet user spends nearly two hours browsing social media networks daily? That’s an incredible amount of time devoted to platforms like Twitter, Facebook, Instagram, Snapchat, Periscope — the list goes on.
The point is, if you want to be successful in today’s world, you’ll need to understand how to use various digital marketing principles to your advantage.
Of course, the best way to understand digital marketing and gain the skills you need is by taking a course and getting certified.
But, with digital marketing trends evolving all the time, podcasts offer a fun, convenient, and effective way to keep your finger on the pulse. There are plenty out there – and some are better than others – so to help you sort the wheat from the chaff, here are five podcasts you must listen to right now.
A Facebook Page allows you to build a community around your brand, where you can respond to customer inquiries, share information with your audience, and use features such as Page Insights to get to know your followers.
And, if Facebook Ads are in your future, you’ll need a Facebook Page to get started.
With 1.13 billion daily active users on Facebook, you’re missing out on reaching a huge community if your business doesn’t have a Facebook Page. Continue reading to find out how to get the most out of your brand’s Facebook Page.
Social media has become a necessary and important marketing tactic for nearly every business, helping brands and marketers build brand awareness, share and interact with customers and prospects, and create another vital touch point in the evolving customer journey.
But as the social media landscape continues to evolve, competition for audience attention is stiff. In fact, 40% of marketers say social media marketing has become more difficult for them in the last year, according to Social Media Examiner’s 2016 Industry Report. As a result, many brands and marketers feel their social media marketing strategy needs to incorporate a little bit of everything to compete.
However, adding more channels and tactics to your strategy isn’t sustainable, let alone the key to getting the growth, engagement and ROI you’re looking for. The real key is crafting a social media marketing strategy that strikes a balance between your audience’s needs and your brand’s unique business goals.
And in order to create the perfectly balanced strategy, there are some critical questions you must be able to answer. Below we outline nine questions that can help guide your creation efforts.
More and more companies are realizing the potential social media marketing has for their businesses. Whether you are just getting started using social media for your brand or are well versed in the space, it can be hard to determine which steps will lead to measureable results, and everyone will make mistakes. Especially in a space like social media marketing, a “one size fits all” approach is all but non-existent. The social media marketing world can be difficult to navigate, but here are 12 mistakes you don’t have to make on your journey to success.
On one hand, “growth hacking” is quite an overused buzz word which personally makes me cringe, on the other one it well communicates the essence of experimental online marketing techniques adopted by startups and small businesses so as to extend their user base fast and cheap.
Big enterprises with copious budgets can usually afford to pour tens of thousands of dollars into traditional (e.g. print, TV, radio) and digital (e.g. search engine advertising, web banners, mobile advertising) marketing channels. Starting entrepreneurs, by contrast, truly need to think out of the box in order to assert their position on the market — by conjuring up a steep growth curve on a shoe-string budget.
Some of the popular methods include lots of A/B testing and website data analytics to increase conversion rates, producing viral content to master social media, and extensive blogging to improve brand image and gain credibility. It may take weeks of tweaking and playing around with different approaches but the result usually pays off. Sounds like too much work, you say? Luckily, there are quite a few web and mobile tools that were developed specifically for businesses that depend on smart and low-cost marketing.
Check this unique list of handy apps that can help you multiply your website’s visitor or paying customer count without bleeding too much cash.
That’s it for this week… Happy reading !
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