Tight on time this week?
Here’s a list of the most interesting articles on Growth Hacking, Content Marketing & Startup !
Have interesting content to share? Find me on Twitter at @PatriceTruong !
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing.
But is this buzzword-laden tactic actually worth your time and energy?
According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy. That’s great news for marketers — right?
Not so fast. Even though a majority of marketers believe influencer marketing is a viable tactic, it’s still incredibly challenging to report accurately on influencer campaign ROI. In fact, 78% of marketers say that determining the success of influencer marketing campaigns will be a top challenge in 2017.
So even though the tangible benefits of influencer marketing — follower engagement, driving traffic, and creating more authentic content — seem clear cut, there’s still a lot of progress to be made in making this form of campaign measurable for agencies and marketers.
If you’re not using video, you’re doing it wrong. When planning the elements of your digital strategy, video is a must. It could be video on your social media sites, on your landing page or sent straight to subscriber inboxes with email marketing.
At Internet Trends 2016, KMBC predicted that by 2017 video content will account for up to 74% of all online traffic. A survey from Hubspot on the subject of consumer preferences showed that 43% of respondents say they would like to see more video content.
In this post I’d like to explore why, here at TrenDemon, we believe data visualization, especially in the world of b2b marketing and content marketing analytics, is a powerful component in unlocking the value of data and nurturing growth. In the previous post we discussed the impact of data capital and the importance of collecting and organizing data. This post, however, talks about ways to explore this data, gain a bigger perspective and possibly reach new ideas or insights about what’s happening and why. I’ll share some examples from our own experience in b2b marketing analytics as well as from the world of data visualization, BI and big data in general.
Data visualization can be as simple as correlating 2 charts but at the same time, yield powerful insights. So powerful if fact, it can lead to founding a whole new company. That’s what happened to us a few years ago:
As Facebook has become a key to success for Ecommerce businesses, no business can survive longer without learning the ways to enhance E-commerce marketing using this platform.
Facebook had definitely started as a social networking site with an aim to connect individuals with new and old friends on the web; however, with time, it has grown its area and services with advanced features. As of now, people have started looking Facebook as a mode of marketing as it features great advertising functions that help to enhance market of a company.
So, in terms of marketing, we see a great power in Facebook as it helps increasing sales for businesses in a positive way. Thus, if you also want to do e-commerce marketing and Use Facebook to take your business to next level, then you have reached to a right place.
By following our helpful guidelines, you can certainly grow your company sales for your Ecommerce website on Facebook, but before jumping into this exploration, you have to get familiar with several things which we are going to discuss here.
Supermodels may have ruled the world in the 1990s, but today it’s the creatives. Everyone wants in on disruptive, viral, [insert your own buzz word here] intersecting worlds of design and technology. Especially the savvy students who are looking for challenging, fun, and economically rewarding professions.
Design and coding academies are rising to meet these opportunities, but there’s a lot of noise swirling around. If you want your academy’s message to shout out and reach your prospective students, you need to be using inbound and content marketing.
Fortunately, your creative natures and enterprises are great fits to achieve great results with content marketing and inbound.
Search engine optimization can be overwhelming to many small businesses and startups. This aspect of online marketing can be even more intimidating if you have a small marketing budget and can’t throw money at your marketing strategy like your largest competitors can.
Fear not! I am here today to let you know that you can build a robust SEO strategy even if you work on a shoestring budget.
However, while you can grow your business on a budget SEO plan, I don’t want to give you the illusion that you can compete with the mega-corporations in your market right away. This is because many corporate competitors have spent millions of dollars and have decades of content on their side.
Those companies have a substantial head start that will dilute your SEO strategy if not done the right way. However, there are proven methods that your business can use to build a powerful online presence without needing to break the bank!
With 2017 now in full swing, are you doing all you can to optimize your Facebook marketing strategy? A whole slew of new features were rolled between the end of last year and now – and there are some that you really can’t afford to miss.
In this post, I’ll highlight six new Facebook features that every brand needs to consider right now.
That’s it for this week… Happy reading !
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