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Here’s your weekly shot of Growth Hacking, Content Marketing & Startup !
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Over the last year we’ve seen a lot of shifts in social media marketing.
Platforms, such as Twitter for example, aren’t generating traffic and leads like they used for marketers and brands, while others like Facebook have made a bit of resurgence through the help of paid advertising.
This shift has challenged marketers to explore other avenues and opportunities and many marketers are turning to Snapchat.
Since Snapchat’s inception in September of 2011, the social media platform has matured to include features like Stories and Memories, and welcome a staggering 158 million daily active users. That’s a lot of people wearing animated flower crowns and puppy faces.
It’s also a large audience that many marketers have been ignoring because they don’t know how to connect with them yet. In fact, content posted to the app gets a total of 10 million views every day yet only 1% of marketers are currently using it.
However, beneath Snapchat’s surface of fun filters and 10-second selfies, there is a powerful real-time social media marketing tool with a lot of opportunity.
If you’re hesitant about experimenting with Snapchat marketing or unsure what it could mean for your marketing have a look at this helpful infographic from the pros at WebpageFX.
The infographic walks readers through topics such as Snapchat’s impressive history and growth, the typical user, different types of advertising on the platform, and even includes brand success stories.
“These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across.” – Aaron Lee
Like any modern marketing strategy worth your time, social media is always evolving and improving the way brands interact with consumers.
Typically used for sharing and expanding your brand’s reach, you may have noticed find that social media, as we know, is dying –but it isn’t dead. It’s changing.
If you want to stay at the forefront of your audience’s mind on social media, you need to get ahead of the proverbial bandwagon.
Moving forward, social media marketing will be more about building a community and brand, and relying more heavily on paid ads for brands that don’t already have an established presence.
Nine out of ten startups will fail. Do you have what it takes to succeed?
It might seem like the founders who succeed have some inherent edge–some intangible and elusive quality that sets them apart from the pack. But the truth is, the most successful entrepreneurs have a well rounded and developed set of skills that complement a specific set of traits.
Understanding the skills and traits of successful entrepreneurs helps sharpen your own focus, guiding which areas you’ll need to focus on to improve your own chances of success.
For example, basic coding skills have become incredibly important for entrepreneurs, who need to understand the technology even if they’re not actually doing the coding work themselves. Thankfully, the barriers to building those skills are low, and you can easily take coding courses for free online.
It might be more difficult to develop the characteristics of an entrepreneur most likely to succeed, like persistence and the ability to accept failure, but it can be done. Often, these personality traits are learned over time and only through experience, which is why you may see founders succeeding only after they’ve failed many times!
On one hand, “growth hacking” is quite an overused buzz word which personally makes me cringe, on the other one it well communicates the essence of experimental online marketing techniques adopted by startups and small businesses so as to extend their user base fast and cheap.
Big enterprises with copious budgets can usually afford to pour tens of thousands of dollars into traditional (e.g. print, TV, radio) and digital (e.g. search engine advertising, web banners, mobile advertising) marketing channels. Starting entrepreneurs, by contrast, truly need to think out of the box in order to assert their position on the market — by conjuring up a steep growth curve on a shoe-string budget.
Some of the popular methods include lots of A/B testing and website data analytics to increase conversion rates, producing viral content to master social media, and extensive blogging to improve brand image and gain credibility. It may take weeks of tweaking and playing around with different approaches but the result usually pays off. Sounds like too much work, you say? Luckily, there are quite a few web and mobile tools that were developed specifically for businesses that depend on smart and low-cost marketing.
Check this unique list of handy apps that can help you multiply your website’s visitor or paying customer count without bleeding too much cash.
With more than 1.23 billion people connecting with family, friends, and colleagues just on Facebook, it’s easy to see that social media channels are becoming the most public and digital forums of this generation. Along with social media comes a personal responsibility to ensure all postings on your personal account or your company’s page are crafted with professionalism, tact, and digital etiquette.
Much like using the salad fork for your dinner entree, disregarding the rules of conduct when connecting with others on social media to promote business opportunities and develop potential leads is considered a faux pas. Following these simple steps will ensure you have a permanent invitation to the digital dinner table.
Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.
Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.
Although technical SEO is not as time consuming as ongoing optimisation such as link building, get it wrong and you can scupper the search performance of your website fairly quickly (indexing issues occur upstream of quality scoring).
In Econsultancy’s newly updated SEO Best Practice Guide, the analogy of a train is used – no matter what the carriages look like (on-page content), if the engine (technical SEO) doesn’t work properly, nobody will ride the train.
The most appropriate time to consider technical SEO is during a website’s construction. If this doesn’t happen, lengthy and involved technical SEO audits may be needed to identify and fix problems, with possible periods of uncertainty as changes are made.
However, technical SEO is not just about site build; updates by search engines and changes in your own business direction or customer behaviour may necessitate change, too.
That’s it for this week… Happy reading !
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