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Here’s your weekly shot of Growth Hacking, Content Marketing & Startup !
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When I redesigned my WordPress website, Alphametic.com, early this year, I thought my marketing was all set.
My web pages where well-optimized, or so I thought. I had nice design, big calls to action, forms, social proof, testimonials, offers, sales copy, and best-in-class lead generation plugins, including pop-ups and content upgrades.
Then, I concentrated my efforts on building niche landing pages featuring specific products and services to target profiled audiences through organic and paid (Adwords) channels.
I started with a test campaign for one of our most popular services, SEO Workshops.
I thought I was doing everything by the book, but when results came in I wasn’t so sure…
After spending over $300 in Adwords test campaign (buying targeted keywords such as ‘SEO workshop’ or ‘SEO training’), I’ve only gotten two inquiries, none of which resulted in sales.
I remember being awestruck back in 2013 by Brian Dean’s list of more than 200 Google ranking factors. My first thought was, “Wow! Think of the work and research that went into this!” followed by, “This will be so useful!” and finally, “Oh god, there aren’t enough hours in the day for all of this.”
Fortunately, not all ranking factors are created equal — you can maximize your SEO efforts by focusing on a few specific ranking factors. Of course, Google’s algorithm is always changing, and we can’t rely on yesterday’s ranking factors as we step into 2017. These top four ranking factors are based on the most recent studies by SearchMetrics, Backlinko, and my colleagues at SEO PowerSuite.
Read on to discover how to optimize your site for today’s important signals.
Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn’t have to be that way, according to online merchant platform Payever.
The company released an infographic that depicts how people use social media and how social media can lead to conversions.
Social networks are expected to have 2.5 billion users by 2018, according to data cited by the infographic, and they offer a huge opportunity for marketers to target based on online behavior and preferences.
Furthermore, social media advertising can be one of the most cost-effective ways to reach your audience, the infographic suggests.
To learn more about how a well structured social media e-commerce marketing strategy can help you convert, see the infographic:
Instagram now has over 600 million active users who are scrolling their feeds, liking comments and responding to posts on a regular basis. Since more consumers are also engaging with their favorite brands on social media, having a strong presence on Instagram is a smart move to bolster your strategy, connect with your audience, and grow brand awareness.
As you’re developing your social media strategy, improving your Instagram marketing will likely yield favorable results for your overall business goals.
Regardless of your practice or small business, these five tactics will help you effectively leverage Instagram to boost followership, increase exposure, heighten engagement and improve your productivity.
Few things impact revenue as much as price.
And yet, the average SaaS startup spends just six hours on their pricing strategy. That’s not six hours a week, or six hours a month – six hours, ever, to define, test and optimise their price.
It’s understandable – with such an overwhelming number of pricing models, strategies and tactics available, it’s almost impossible to know where to start.
So to simplify SaaS pricing, once and for all, we’re explaining, exploring and analysing the three crucial components of a profitable SaaS pricing strategy:
- the pricing model you’ll use to balance value and revenue.
- the pricing strategies you’ll use to achieve your growth goals.
- the psychological pricing tactics you’ll use to fine-tune your price.
Read on to learn how to use each of these crucial tools to optimise your price, improve revenue and boost profitability.
My company, CarverTC, is an inbound marketing company. People often ask, “what’s the difference between inbound and content marketing? Don’t you do content marketing?” Yes, in fact, we do content marketing, but the terms ‘inbound marketing’ and ‘content marketing’ are not interchangeable.
Content marketing is a component of inbound marketing. Inbound marketing is so much more than content marketing.
Inbound marketing is a set of tools, technologies, and processes that work together to generate traffic to your website – and from that traffic, leads that you will eventually convert into customers. Stated another way, inbound marketing is the way you make your website earn money for you. But, in my opinion, inbound marketing is the best and most accessible process-driven methodology that can consistently help you sell your products and services online.
In this post (and accompanying infographic), I’ll break down the simple, essential components of inbound marketing, and why you need them.
Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? Visual marketing on Pinterest is a low-key, self-paced way to reach people and get the word out.
Having a strategy for your Pinterest activities will help you reach your goals and objectives. You have those in place, right? Here are my tips and strategic ways to use Pinterest for marketing:
That’s it for this week… Happy reading !
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