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Here’s your weekly shot of Growth Hacking, Content Marketing & Startup !
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If you haven’t already heard, visuals can play a big part in boosting the performance of your marketing messages.
We’ve seen this most notably with the rise of video, with Cisco predicting that up to 82% of all consumer Internet traffic will be video by 2020. Facebook predicts that the News Feed will be “mostly video” by 2019, content with images sees up to a 94% increase in page views versus content without – all the available data points towards visuals being key.
As technology advances, we gravitate towards the mediums that best enable us to share our experiences. Visuals do that, so it’s worth including images and considering the role visuals play in your outreach efforts.
Sending a bulk email is an irreversible process. You cannot undo it, edit it, or pull it back from the subscriber’s inbox.
It’s done, and you can do nothing even if you immediately realize that you have committed a blunder just like the New York Times employee who sent an email to its list of 8 million+ people, which was only supposed to be sent to just 300 people.
Since there is no second chance, the wisdom is in ensuring that you send the right email the first time. Period. Mailchimp outrightly suggests to “recruit someone to proof the campaign for you.”
However, making mistakes is like a fart. Despite your resistance, you can’t stop it from coming wherever and whenever. So, in this post, we have identified some of the common, yet not so obvious mistakes, which email marketers make while setting up an email marketing campaign.
Let’s take a look…
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Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year:
Retailers are pushing out millions of emails every day, most of which end up being ignored — or worse — sent to the spam folder. Many more are simply dropped by an ISP. And most marketers are misfiring on the timing, the subject lines and the content.
Only a few are consistently getting it right, and among these brands, in my opinion, are Uber, eBay and REI (disclosure: Uber and eBay are clients). Here’s how these three retailers provide a good case study in effective email marketing.
At ChartMogul, we’ve spent the last few weeks analyzing over 100 B2B SaaS landing pages to identify the top web UX design trends and conventions when selling to businesses. I want to quickly share five insights we found after countless hours of data gathering.
Email marketing may not be new, but it’s still effective, so now is the time to dive into the best ways of mastering it to improve marketing success.
Email marketing is not always a marketer’s first choice when it comes to campaign planning, but it’s still powerful enough to be a significant part of a marketing strategy.
This is an attempt to understand what it is about, how it works and how a brand can embrace its benefits.
There’s an entire psychology behind why users choose to share what they do – but when it comes to B2B software and technology, brands that present themselves as an authoritative leader in the space will reap the benefits of merit-based inbound links. Our research highlights the need for content best practices to earn links. And this is a critical step to brand reach.
That’s it for this week… Happy reading !
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