Tight on time this week?
Here’s your weekly shot of Growth Hacking, Content Marketing & Startup !
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I’m convinced one reason most startups fail is because they put all their copywriting effort into getting that “five-word summary” defining what they do, then stick an email box in and hope that’s enough.
Even if people drop their email, they’re not really “sold” on the idea
Many founders don’t even know what a sales letter is, let alone how to convince through copy- If more startups followed the formula, people would be pre-sold BEFORE they signup, thus much more likely to:
- Actually try the product
- See it through if they have any problems, as they already have a bias towards it being worth using
James Mulvey, a fellow writer here at Hootsuite, once said: “Unlike spandex, social media is not one-size-fits-all.”
Despite feeling uncomfortable about picturing my colleague in spandex, I think this quote rings true in every way. Each social network has its own nuances and specifications—especially when it comes to images.
If you don’t tailor your images to each social network, you can run into issues like blurry pixelation or awkward cropping that will diminish the perceived quality of your content.
Below, you’ll find the most recent image size specifications for different social media networks. To jump ahead to a specific social network, use these links:
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Mark Zuckerberg said at the end of 2015 that we would be in the “Golden Age of Video” for some five years. So… it’s not over yet, and business owners’ and marketers’ growing access to video will only further the shift in our social feeds in 2017.
We should also expect to see changes in the way users engage with content on social channels; an influx of new media formats, including 360-degree video, live video, and virtual reality; and new marketing tactics as brands experiment with these new formats. Finally, we’ll also start to see more automated ads and personalized ads targeting our screens as such new technologies make their way into the hands of more and more marketers.
Here are seven predictions for the social media and video marketing landscape in 2017.
IDC sees widespread adoption of cognitive systems and artificial intelligence (AI) across a broad range of industries will drive worldwide revenues from nearly $8.0 billion in 2016 to more than $47 billion in 2020. According to a new Worldwide Semiannual Cognitive/Artificial Intelligence Systems Spending Guide from International Data Corporation (IDC), the market for cognitive/AI solutions will experience a compound annual growth rate (CAGR) of 55.1% over the 2016-2020 forecast period.
Love the cartoon “Buyer Personas” via @tomfishburne it reminded me of a time while working at a previous company.
Marketing had spent many an hour coming up with “buyer personas” and content to meet those persona. The field sales team then said, just like the cartoon, “How will this help me sell more software?”
If you are a reader of my blogs, you will know that I believe that right now we have serious dysfunction in the buying and selling process. Our buyers are self-educating (I think they always did) but because of the internet, buyers now have more access to the internet and get review more content (white papers, product reviews, youTube videos etc) more than was ever available in the past.
But there is also another problem. According to research below, B2B organisations are finding difficult to make decisions.
Ad copy, product descriptions, email subject lines — and social media. These are a few places in marketing where it’s absolutely vital to nail your short-form copywriting technique. 140 characters goes by in the blink of an eye, yet the best Twitter users consistently post quality content that keeps readers engaged. What’s their secret?
Social media is a relative newcomer next to email and print advertising, but rest assured that the rules of the game haven’t changed. They’ve simply gotten a bit harder.
True, some social platforms enforce a hard character limit, and they all have a soft limit in the form of readers’ attention spans. Compared to the email inbox, there’s more noise on social media to compete with. But I’ve discovered that the fundamentals of social media copywriting work just as well in email, mobile push notifications, and advertising.
Read on to learn the three integral techniques I picked up from social media marketing. You’ll see that the ability to say a lot with a little adds value to every short-form channel, from social and beyond.
That’s it for this week… Happy reading !
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