Tight on time this week?
Here’s your weekly shot of Growth Hacking, Content Marketing & Startup !
Have interesting content to share? Find me on Twitter at @PatriceTruong !
Content marketing and social media marketing share a symbiotic relationship, as both depend on each other for success. Social Media becomes meaningless without the great content and similarly, without social media marketing, no one would ever be able to know that what you are posting, and how to reach it. Thus, content marketing and social media marketing completely go hand in hand.
Here are the top 5 ways in which the content and content marketing can help your social media strategy, while enabling your brand to enhance its reach.
“Form follows function” is a term most frequently heard in architecture, but it applies to your e-commerce website as well.
From the title at the top of the page to the related-item links usually found at the bottom, the info that your pages include matters for SEO and conversions.
And don’t forget to make your pages mobile-friendly, and ensure they load quickly, the infographic also points out.
To see all 17 steps that make your product pages shine, check out the infographic:
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Everybody knows that if your company can’t be found online you have no chance at success.
Social media is a great way for companies to become more discoverable. When it comes to social media marketing strategy, the top priority should always be to drive traffic to the company website where prospects can learn more about your offerings and potentially buy.
Always remember at the end of the day, the number of followers you have and likes you get don’t matter if they aren’t buying from you.
I’m going to share four strategies I use with companies that I advise on their social media marketing strategy. Your company can use these tips too to drive more traffic to your website and boost your search engine rankings.
Email marketing is a tried and true method for engaging customers and attracting sales. It’s cost-effective and easy to use; it’s no wonder that it has remained a top marketing asset for businesses large and small. Yet, like every marketing endeavor, email adapts to changing customer preferences year after year. Now that we are well into 2017, it’s time to address the latest email marketing best practices.
While email marketing is iterative and certainly subjective based on a business’s industry and niche, there are five email marketing best practices that every small business needs to be aware of.
As the next generation of SaaS companies achieve maturity, they have begun to serve larger and larger customers, who in addition to demanding a great product, often request services. Professional services, as they are often called, entail training and customization. For product driven startups, the decision to offer professional services is a tricky one.
On one hand, the customer is always right and services often enable substantially larger contracts. On the other hand, selling hours to drive revenue decreases the efficiency of the business, by hiring more people in order to grow revenue linearly. In addition, many businesses operate their services divisions at a loss. But not all.
The chart above compares the gross margins on professional services across the 13 publicly traded SaaS with the largest average revenue per customer, which ranges from $50-$800K for the 2015 fiscal year where available, and otherwise the last disclosed year before acquisition.
Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. He launches the site with starter content, eager to see the pageviews and paying customers start to roll in.
But each piece of content takes a similar approach: it prioritizes business goals over content quality, resulting in a website that is overloaded with branding. Traffic comes to the site, but in most cases it leads to poor engagement and a high bounce rate. That lost customer traffic will likely return, representing lost potential sales and disappointing website performance.
It makes sense that this content strategist would be devastated.
Can you build a brand on Twitter 140 characters at a time?
The answer is YES! I’ve built my brand even though I live in a small historical town that not many people have heard of.
Earlier last month, Brand 24 monitored over 2 million tweets and ranked the top marketers based a number of mentions that they have on Twitter.
I was fortunate enough to be ranked #51 among the top 100 marketers in the world. It was a huge accomplishment for me. Brand 24 is just one of the many sites that I’ve been featured on, and that list includes the likes of Forbes and Entrepreneur. I also recently did an interview on Resonate who wanted me to share my story and how I started social media to where it is today.
You might be wondering, how does a guy from a little town in Malaysia compete with everyone else in the world using Twitter?
That’s what helped me over the years. My brand on Twitter has helped open doors for me.
Today I want to share with you all my secrets to help you grow your brand on Twitter.
That’s it for this week… Happy reading !
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