Tight on time this week?
Here’s your weekly roundup of Growth Hacking, Content Marketing & Startup articles!
Have interesting content to share? Find me on Twitter at @PatriceTruong !
Spoiler alert: Content marketing and social media are not the same thing. While the two must operate in tandem, one is never sufficient without the other.
The reason is that social media is just one slice of your content marketing publishing strategy. Each time you create a piece of content marketing, you must consider social media. You should also consider your website, partnership sites, and search engines.
Facebook ad targeting allows marketers to carefully select an audience. It’s a powerful way for Facebook advertisers to hyper-target very specific groups.
But ad targeting can also be overwhelming, because there are so many options to choose from.
1. Demographics: Targeting options include age, gender, interest, and language, among many others.
2. Connections: Targeting options include people who liked a brand’s Facebook page or app, as well as the friends of those high-interest persons.
3. Interest: Targeting options include people who are interested in a brand or who are likely to be interested in a brand; other targeting options are categories such as movies, music, sports, games, shopping, and more.
4. Custom audiences: With this option, an advertiser can upload a customer contact list to target existing customers who are also Facebook users.
5. Behaviors:Targeting options include people with particular behaviors, such as automotive purchase, mobile or financial behaviors, travel patterns, and more.
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Want to deliver quality social media content for the next year?
Interested in planning your social posts in advance?
A content calendar helps you deliver the right message to your audience at the right time.
In this article, you’ll discover how to plan a year’s worth of social media posts and content.
I have a friend named Ron Friedman (actual name).
He makes me angry.
He’s the type of guy who does stuff and you think, “Wait. How did he do that?!”
Case in point, a little more than a year ago, he wrote an article titled, “Nine Productivity Tips from People Who Write About Productivity” in Harvard Business Review.
That’s not what makes me angry.
We are communicators so we know how to place stories—and contributed content—in targeted publications.
Here is what makes me angry.
At the very end of the article is this line:
To watch the interviews highlighted in this article, visit The Peak Work Performance Summit and register.
Which links directly to his productivity summit.
Where, you know, people can register for said summit.
Which means he now has email addresses…
…of the people who visit from the freaking Harvard Business Review.
How to Create a Strategic Business Development Plan
Looking for some new apps and tools to add to your social media marketing toolbox?
Wondering which graphics, analytics, and productivity tools can help streamline your workflow?
In this article, you’ll discover 23 tools and apps shared in the Social Media Marketing podcast’s Discovery of the Week.
Data visualization, or presenting data sets in a visually-appealing way, is becoming quite the rage in today’s data-driven world.
Data is collected (and stored) at ever-increasing speeds and data scientists, the people who interpret and turn information into action, are in higher demand than ever before.
As this trend ramps up, large and small companies alike have begun looking for ways to analyze the ever-increasing amount of data they acquire.
But why is data so important?
Not everyone can be born with a silver spoon in their mouth, but you can sure climb your way up through the money ladder if you do things the right way. There are almost endless ways to generate a truckload of money but one ……… stop working for others.
Does this mean everyone who start working for themselves succeed in making huge amounts of money? Of course not! In fact, more than half of US startups fail to make it past their 5th year.
But then there are huge success stories like Microsoft, Google, Facebook and countless more. Do you think working for others would have led them to the success and fame they are enjoying now? I highly doubt that.
There are infinite rewards of having your own business …… just like the inestimable obstacles and setbacks on the way. That’s why you need to be very cautious in how you proceed ahead through the treacherous path of entrepreneurship.
Incidentally, this cool infographic by Technorian.com highlights 56 reasons that can result in demise of a startup. Those are complemented well by 45 experts from around the world with their words of wisdom. Hopefully, you can learn many things from it about how to move ahead rightly with your startup.
That’s it for this week… Happy reading !
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