Tight on time this week?
Here’s your weekly roundup of Growth Hacking, Content Marketing & Startup articles!
Have interesting content to share? Find me on Twitter at @PatriceTruong !
It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more.
So how do you stay on top of it all?
(I’ve developed my own cheat sheet for content marketing ROI – because that’s the biggest challenge I hear from marketers today.)
But here are 15 cheat sheets from some amazing sources that will make your life easier and help you get the results you want from your digital marketing efforts.
Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many.
That’s understandable — there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post. There’s the measurement of any ROI on these efforts. And, there’s determining what the heck to post to each channel.
There’s technology available, for example, to post the same content to multiple social media channels. But should you be posting identical messages to each network? As it turns out — no. Different channels have different audiences, peak times, and character limits. And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like?
Stuck behind your PC manually scheduling your tweets? Let TweetClub do all the work for you!
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“Growth Hacking” – What does it actually mean?
Well, in the first instance, you need to acknowledge the fact that whatever growth hacking is, it can change the way you look at your marketing strategy. Of course, it is a lot different from the traditional ways of marketing and can dramatically boost the success rate.
Ever since Sean Ellis coined this term in 2010, it created a buzz in the market. Earlier, businesses were constrained to one geographic region only, but now there are numerous ways of flourishing around the globe.
In a short description – it’s neither a magical world, nor something out of the world; rather it is a way to describe the marketing strategies leveraged by the startups.
If you are not creating visual content yet, you have to start now!
There are so many options for creating visual content. It sometimes becomes a bit overwhelming trying to find the best fit.
So we’ve put together a list of the top 5 reasons why you should get to know Canva! Whether you’re a one man band or the head of the marketing department, try making graphics in Canva.
Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.
Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.
Although technical SEO is not as time consuming as ongoing optimisation such as link building, get it wrong and you can scupper the search performance of your website fairly quickly (indexing issues occur upstream of quality scoring).
Blogging is a big source of earning money these days. Gone are the days when blogging was usually considered as a form of passive income. Now, many people take up blogging as a full-time job and they are earning a decent regular income. Many freelance bloggers make money by writing articles or by publishing their content on various websites. There are bloggers who have created a name and place for themselves solely by frequently blogging on their field of expertise.
So, you can think of starting a blog with the intention of earning money. But you need to follow some basics of a successful blogging career. Your blog must engage your target audience from start to finish. If the stuff you are posting is boring, nobody is going to revisit your blogging site, which also means no earnings from the site.
Try to create a blog that people finding interesting. Create blog posts on the topic on which you carry an expertise from own experience. To make money, you can then build a solid community of audience around your blog. The issues you raise in the blog should be relevant to the people’s daily lives and societies.
When it comes to asking questions, you’re bound to find someone, or something, with the answer! As a business, asking questions through your content is one of the best ways to get your audience engaged and start an open forum to receive feedback and get to know your followers.
Mostly everyone on social media likes to be heard, give them a chance to speak! If you show that you’re genuinely interested in what your audience thinks, they’ll be more interested in what you have to say. So, what types of questions should you be asking?
That’s it for this week… Happy reading !
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