Tight on time this week?
Here’s your weekly roundup of Growth Hacking, Content Marketing & Startup articles!
Have interesting content to share? Find me on Twitter at @PatriceTruong !
We all have those moments we’d like to forget. Or, more accurately, we all have those moments we’d like everyone else to forget. And for these situations, Instagram is debuting its best new feature since the Hudson filter: the option to archive posts, rather than simply delete them. Delivered in an update rolling out this week, the new feature lets you go to any old image, tap into the options, and hit “archive.” The post will go into a private gallery. And if you ever want to return it to your feed, there’s a button to unarchive it, too.
I’d like to see every social media service borrow the idea. Because it’s a stupidly perfect solution to a huge problem: that while we grow into ever-more realized versions of ourselves every day, we’re nonetheless trailed by permanent evidence of every dumb thing we’ve said or photographed on the internet in our earlier, stupider days. The internet doesn’t forget our trail of damning idiocy, which has led to users creating their own practices of self-editing and curation. Instagram is simply institutionalizing it.
Love the cartoon “Buyer Personas” via @tomfishburne it reminded me of a time while working at a previous company.
Marketing had spent many an hour coming up with “buyer personas” and content to meet those persona. The field sales team then said, just like the cartoon, “How will this help me sell more software?”
If you are a reader of my blogs, you will know that I believe that right now we have serious dysfunction in the buying and selling process. Our buyers are self-educating (I think they always did) but because of the internet, buyers now have more access to the internet and get review more content (white papers, product reviews, youTube videos etc) more than was ever available in the past.
But there is also another problem. According to research below, B2B organisations are finding difficult to make decisions.
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I know something about you without knowing you. I bet you spend A LOT of time in your head.
You know, thinking, worrying, stressing, freaking out — call it whatever you want. I call it a preoccupied mind. And with what?
99% of your thoughts are useless. William James put it best:
“A great many people think they are thinking when they are merely rearranging their prejudices.”
All my life I’ve been obsessed with practical things. Practical philosophy, practical knowledge, practical books, practical work, and practical advice.
That idea comes from Pragmatism, a philosophical tradition that started in the 19th century in America. Charles Sanders Peirce, who was a Harvard professor, is considered as the “father of Pragmatism.”
But it was William James, a trained physician turned philosopher, who really defined the philosophy.
If you spend every free moment daydreaming about prototypes and product designs, it’s time to start thinking seriously about founding your own company. But how do you turn an exciting idea into a successful business? Follow this step-by-step checklist to launch your startup and keep it running strong.
From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves through viral trends on social media.
A simple photo, such as Michelle Obama side-eyeing, a comment over a picture, such as ‘brother may I have some oats’ or a funny Photoshop edit, such as Tiny Trump, can result in a craze shared by many.
With the potential of an unmatched reach and increased engagement, it’s easy to see why professionals are enticed by the advertising opportunity in viral marketing. That’s also why companies have been making many viral marketing stunts and attempts despite the extremely low chance of the success of such campaigns.
We’ve already discussed the main pillars that make up a successful viral marketing campaign by taking a look at what to avoid when doing viral marketing stunts and the five companies that learned it the hard way.
Transforming your business with practical growth hacking techniques and by taking inspiration from successful growth hacking examples.
Today, I want to give you a list of growth hacking examples that worked for many companies in the world. I suggest you have a look at those in order to get inspiration and boost your creativity. However, I want to make it clear that these growth hacking examples worked for these companies because they have experimented a lot before succeeding. There are many growth hacks and we chose for you what we consider the best growth hacks of all time.
For the second lesson of the series “Outbound Sales for Beginners” we are going to focus on lead generation also known as prospecting. As mentioned in the first lesson, lead generation, refers to the first step of an outbound sales process and consists of sourcing contact information of potential new clients. Before you jump into prospecting it is important to have a very well defined idea of your target customer profile, also known as Ideal Customer Profile (ICP). To achieve this you should have good answers to the following questions: What types of companies are you targeting? Who is the buyer of your product at these companies? Lead generation can be broken down into various steps. First, it involves defining your ICP, then searching sites like LinkedIn, Angelist, and Crunchbase or crawling the web in search of customer information, and finally testing and measuring the outreach to refine your process.
This lesson will be structured as follows:
- Build your ideal customer profile
- Build lists of leads and enrich your data
- Measure and refine your lead generation
Read on to have a better grasp of each one of these phases.
That’s it for this week… Happy reading !
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