Tight on time this week?
Here’s your weekly roundup of Growth Hacking, Content Marketing & Startup articles!
Have interesting content to share? Find me on Twitter at @PatriceTruong !
Your knowledge will depend on a source that you’re using to gain it.
When it comes to SEO, things tend to get technical. This is precisely why you need to rely on authoritative blogs to instill that knowledge into you.
Even the tiniest lack of understanding can have a disastrous long-term effect on your website as you start applying methods that do not work.
Luckily I’ve decided to make a list of 20 best SEO blogs for improving your search engine optimization skills.
Check them out and start learning SEO from the right sources!
You work hard to create great content. You do your research, make the post extremely valuable, and then when you publish it — crickets.
Ok, maybe you get some views on it. You get a few hundred or even a few thousand visitors to it. But that’s after spending hours promoting it.
And then you see Tim Ferris tweeting someone else’s post and they get all the traffic. One tweet was all it took for some other post to go viral while yours crawls along.
It’s easy to chalk that up to luck. And it’s easy to think that you’ll get your fair share of luck soon, and suddenly some influencer will promote your content after stumbling across it.
But the fact is the other person or business followed a strategy to get that influencers’ attention instead of simply hoping for it.
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Your audience is your everything. Realize it as fast as you can – and you will avoid a lot of mistakes. You may think now that it’s easier to say than to make. Understanding hundreds and thousands of real people at once doesn’t really sound like a straightforward task. Not at the beginning, definitely. However, everything gets clearer when you understand what buyer persona is.
The idea behind creating buyer persona sounds somewhat implicit even to those who hear it at first. Surprisingly. So what is it to make detailed buyer persona? First what you need to keep in mind is that it’s a profile of an average person taken out of the target audience crowd.
Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base.” But how can one pull off that kind of growth — especially with a limited budget and resources?
Growth hackers or marketers are inherently what we call “scrappy” — fast-moving and super creative. They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments.
On the surface, it might look a little intimidating. But with a little bit of light shed on how growth hacking works — and how marketers have successfully experimented with it before — you’ll be on your way to producing your own significant results.
Blogging is a big source of earning money these days. Gone are the days when blogging was usually considered as a form of passive income. Now, many people take up blogging as a full-time job and they are earning a decent regular income. Many freelance bloggers make money by writing articles or by publishing their content on various websites. There are bloggers who have created a name and place for themselves solely by frequently blogging on their field of expertise.
So, you can think of starting a blog with the intention of earning money. But you need to follow some basics of a successful blogging career. Your blog must engage your target audience from start to finish. If the stuff you are posting is boring, nobody is going to revisit your blogging site, which also means no earnings from the site.
Try to create a blog that people finding interesting. Create blog posts on the topic on which you carry an expertise from own experience. To make money, you can then build a solid community of audience around your blog. The issues you raise in the blog should be relevant to the people’s daily lives and societies.
Engagement is the key to building and maintaining a social media following, and visuals can play a crucial role in enhancing and growing engagement. In fact, a study of the MIT Facebook Page found that posts with images have a 37% higher engagement rate.
You don’t need to be a graphic artist to come up with engaging images for your social media posts – use some of these tools and resources to help your engagement rates climb.
Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn’t have to be that way, according to online merchant platform Payever.
The company released an infographic that depicts how people use social media and how social media can lead to conversions.
Social networks are expected to have 2.5 billion users by 2018, according to data cited by the infographic, and they offer a huge opportunity for marketers to target based on online behavior and preferences.
Furthermore, social media advertising can be one of the most cost-effective ways to reach your audience, the infographic suggests.
To learn more about how a well structured social media e-commerce marketing strategy can help you convert, see the infographic:
That’s it for this week… Happy reading !
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