Tight on time this week?
Sit back, relax and enjoy your Growth Hacking, Content Marketing & Startup weekly edition!
I am always on the lookout for great content. Thinkg you have something of interest to other readers? Find me on Twitter at @PatriceTruong !
All bloggers should know that blogging in a niche is vital for success. Most blogs don’t make it if they don’t focus on a specific topic and write to a well-defined target audience.
As with most creative disciplines, the range of cost can vary dramatically. For this reason, the answer to “How much does marketing production video cost?” can be frustratingly vague.
Before delving into ballpark figures, we want to emphasize something: No matter the size of your budget, video marketing can work for you. For instance, Blendtec spent less than $50 producing their first YouTube video – and so far has just over seven millions views.
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Most content marketers would agree that we want our content strategies to do more than simply drive engagement and establish industry expertise. After all of the time we invest in strategy, research, development, and distribution, we want our content to drive revenue as well.
With revenue at the root of our content marketing goals, it’s easy to fall into content strategy traps like keyword stuffing, or creating posts that read more like advertorials than helpful content your ideal buyer personas will relate to, appreciate and crave more of. And when we get caught in these traps they backfire, causing our results to suffer instead of improve.
If your content strategy ideas are starting to dry up, feel overly promotional, or you’re simply lacking inspiration, use these content marketing quotes to remind you of the effective tactics you need to implement in order to bring your strategy, and results, back to life.
“If you can’t measure it, you can’t improve it”: Peter Drucker
All too often, in an effort to be ‘data driven’, teams fall into one or more of the following traps:
- Tracking the wrong things, or not tracking things in enough detail, leading to data that is not providing actionable insight
- Tracking everything possible, without a plan on how to leverage it, knowing that it might be useful at some point. This can lead to code bloat, over-use of network connection in the app and potentially wasted dev cycles implementing or updating redundant tracking
- Failing to effectively structure and process the data that is collected, leading to a mounting heap of unused or surplus analytics data that fails to add value
- Analysis paralysis: spending tons of time slicing and dicing data, but failing to act on it (often exacerbated by unstructured or surplus data)
- Failing to keep analytics up to date with new product updates, leading to data which does not reflect product usage accurately
According to a HubSpot survey, video is now the most popular kind of content consumed online (when text based content types are spit into categories). Users are certainly more likely to consume it thoroughly since skimming a video takes more effort than written text. They either watch it or they don’t.
Companies like Google and Facebook have paid attention to video’s rise, and are making changes to adapt. Google SERP’s feature more video results and rich snippets than in the past, and Facebook is constantly tweaking how video plays on their platform.
All of this means getting video right is more important than ever. The rewards are greater than ever, and the competition is only increasing from here on out (at least until everything is VR). This post will outline the basics of Video SEO and its implementation.
Here and there those who are longing to jump into startup world talk about ideas. They are looking for the new ways of getting inspiration and other successful people who can teach them how. But it often happens that business models are not taken into consideration beforehand. And only when the need to pick one arises just in front, people try to do it quickly and painlessly relying on the great idea behind.
Of course, ideas matter. So has it always been and will always be. However, it happens that all the greatness of idea appears to be hard to implement. You can talk about it for hours and days – how it should be helpful and how cool other people may find it. But if you don’t how to make it real, you hardly have anything.
That’s it for this week… Happy reading !
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