We’re on the cusp of a tectonic shift in digital marketing.
The boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible.
Well, you are making the first steps in creating video content. You are all in and you are now in the process of getting a videographer for your marketing company, or you have someone on your team that is going to be leading this movement.
Well, they are going to need some tools to help get them started, but in this world of video, photography and content creation there are so many options to choose from.
In this article, I will not be discussing the specific brands or items that I believe to be the best, but rather talk about, in general terms, the items you need to get started.
So, What are the 4 items your videographer needs to create your marketing videos?
At CIO magazine we have witnessed the ascent of podcasts, and some of them are now veritable behemoths in entertainment. One aspect that makes podcasts so popular is that they provide a different perspective on every day subject matter. Listeners hear straight from featured guests and, through the dialogue, capture the intonation, follow-up answers and applications that are otherwise lacking from reading about “best practices” or “hacks” from the most inspirational experts. For entrepreneurs, this type of perspective can be worth a lot.
All entrepreneurs, both established and aspiring, should check out these podcasts in 2017, assembled after a year of research listening and vetting.
In today’s rapidly changing marketing landscape, digital marketing has become an indispensable part of a business’ overall marketing strategy. Most marketers today have understood the importance of digital marketing and the mammoth difference that a well-executed, result-oriented digital strategy could make to the overall growth and profitability of a business. Going by the Marketing Budgets 2014 Report, 71% of companies surveyed are planning to increase the amount they invest in digital marketing this year.
There’s a complete blogging regimen that most pro bloggers use regularly. And it works.
We use these techniques and have increased organic traffic by 255.64% with only a handful of blog posts in a few short months.
And in today’s post I’m going to show you exactly how we did it…step-by-step.
After the third attempt and failure at starting a business I said, “That’s it. I’m never doing this again! This is clearly for other people.”
I hated it.
But I tried again.
I HAD ZERO BUSINESS SENSE.
All I knew about business was this: if you do work for someone, you get paid, and then you pay bills.
That’s the entire knowledge I had about running a business. It was very incomplete. But it worked.
In what follows, I am mostly focused on my first business.
Every modern marketer knows the importance of having a social media presence for your brand and or B2B companies, LinkedIn may be the most effectiveplatform for lead generation.
Beyond sharing updates on your company page, there are also thousands of LinkedIn groups on a variety of topics where professionals go to gain industry insight and interact. These groups present a great opportunity for businesses to put themselves right in front of potential leads and engage with them directly.
Unfortunately, far too many marketers neglect LinkedIn groups in their marketing strategy.
A big reason LinkedIn groups are left out is that companies don’t understand how to utilize them properly, but with the right strategy in place, you’ll quickly find that LinkedIn groups are a key component of generating leads for your business.
This article will help you get started.
Henry Ford is often remembered (even if erroneously so) for his famous quip, “If I had asked people what they wanted, they would have said ‘faster horses.’”
Ford has not entirely escaped criticism for those words. Tone-deafness to customers’ demands defines companies renowned for their culture of innovation.
Customers can be currently ignorant of what a company might argue they should want. IT hardware and software capabilities and automobile features are examples. Customers who in 1997 said that they would not place any value on Internet browsing capability on a mobile phone, or 6% better fuel efficiency in their vehicle, might say something different today because the value proposition of those opportunities has changed.
Apple’s innovation has been about their capacity to look beyond the customer’s immediate wants and transcend into their needs.
That’s it for this week… Happy reading !
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