Everybody knows that if your company can’t be found online you have no chance at success.
Social media is a great way for companies to become more discoverable. When it comes to social media marketing strategy, the top priority should always be to drive traffic to the company website where prospects can learn more about your offerings and potentially buy.
Always remember at the end of the day, the number of followers you have and likes you get don’t matter if they aren’t buying from you.
I’m going to share four strategies I use with companies that I advise on their social media marketing strategy. Your company can use these tips too to drive more traffic to your website and boost your search engine rankings.
Instagram is introducing the ability to add up to 10 photos and videos to a single post, album-style.
Users can swipe through to see each individual piece of content in the post, similar to Snapchat’s slideshow storytelling format.
Some publications are already decrying the death of Instagram’s culture of careful curation, but this change actually offers a lot of opportunity—especially for businesses.
Like carousel ads, Instagram’s newest feature will allow you to combine photos and video to tell stories and convey information in the best way possible.
Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base.” But how can one pull off that kind of growth — especially with a limited budget and resources?
Growth hackers or marketers are inherently what we call “scrappy” — fast-moving and super creative. They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments.
On the surface, it might look a little intimidating. But with a little bit of light shed on how growth hacking works — and how marketers have successfully experimented with it before — you’ll be on your way to producing your own significant results.
Whether you’re right or wrong, winning an argument can be a challenge. Luckily, with a few simple tricks, you can learn how to debate like a pro.
For starters, rather than coming off aggressively, start a conversation. Having a two-way discussion will show the other person that you’re open to hearing their ideas, and in turn, they’ll likely be eager to hear yours. You should also always let them speak first and ask them open-ended questions.
Next, mirror your opponent and mimic the way they are positioned. Be sure not to make it too obvious, but if you see them sitting cross-legged, then do the same. According to research, people are more likely to believe someone who is positioned the same way as them. Of course, always make direct eye contact, and once they’re finished speaking, repeat some of the most important points they were trying to make so you know that you fully understand their point of view.
Storytelling is primal.
As humans evolved, night time storytelling around the fire pit became ingrained in human communication as did scratching out drawings of animals on cave walls.
As marketers and conversion optimizers, storytelling is a key weapon in your communication arsenal. Take a look at the infographic below and glean some tips on how to improve the way you communicate with your prospects and customers.
Viral. Engagement. ROI. Thought leader.
We marketers sure love to use buzzy terms. Most of the time, these terms are used so frequently, they lose their meaning completely (don’t even get me started on going “viral”).
The term (and practice of) marketing automation is having a moment right now, however, and for good reason. While this isn’t your marketing automation bible, here’s a snapshot of the what, how and why of this burgeoning trend.
There’s an entire psychology behind why users choose to share what they do – but when it comes to B2B software and technology, brands that present themselves as an authoritative leader in the space will reap the benefits of merit-based inbound links. Our research highlights the need for content best practices to earn links. And this is a critical step to brand reach.
The infographic breaks down the rainbow and explains emotions associated with each hue, as well as in which industries each color is popular, and in which industries each color is not recommended.
That’s it for this week… Happy reading !
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