Be honest. Does it seem like your Inbound Marketing has flatlined?
Or maybe it never quite took off in the first place?
Well, there’s a solution and I’ve gotta say, it’s a pretty big deal these days.
They call it Growth Hacking and by incorporating it into your Inbound Marketing, you can gain more traffic, generate more leads, and close more sales and all faster than ever before.
Before we dive into the tactics, let’s take a look at what sets these two Marketing philosophies apart — and why they work so well together.
Lately, there has been a lot of talk about influencer marketing. Many are calling influencer marketing one of the biggest marketing trends of 2017.
Currently, influencer marketing is typically available only to those with huge budgets to blow. As a result, small business owners are often left assuming they cannot afford the marketing trends they read about online.
Despite there being a lot of coverage around micro-influencers (who cost far less than standard influencers), there have not been many resources explaining how those with smaller budgets can utilize influencers effectively.
In this article, I wanted to do just that. Let’s dive in…
In the world of nutrition, the dirty dozen is a list of produce that has the highest level of pesticides. In the world of marketing…we have some similar pests that can plague us.
In fact, this happens more often than not as businesses, professionals, sales people and marketers are overwhelmed with the number of tools and platforms. Most are either using them incorrectly or not using them at all out of fear that they’ll make mistakes.
There’s a list of spoken and unspoken rules of etiquette and best practices that when you’re aware of them you’ll be more comfortable and confident in using social media for business.
To help you out, I am creating a series of Dirty Dozen articles, which will help you to avoid the biggest mistakes in etiquette and best practices on the most popular social media platforms.
I am starting this series with my favorite social media platform, LinkedIn. These mistakes on LinkedIn range from simply keeping you hidden from the people you want to connect and build relationships with, to in a worst-case scenario, making you look unprofessional and possibly getting you blocked or banned from the platform.
Don’t make these twelve key mistakes on LinkedIn.
We’ve all heard it before: Self-promotion is not what content marketing is all about. Each piece of content you create isn’t meant to be an undercover sales pitch, and your products and services aren’t the center of your content universe.
Still, I can understand how plenty of executives, thought leaders, and content creators get hung up on it. If one of the main points of content marketing is to ultimately drive your audience to profitable action, then why pass up the opportunity to be promotional in your content?
What I believe happened here is that content marketing as a practice took off rapidly — much faster than many people expected. That takeoff left a lot of room for assumptions about the purpose of content marketing and what kinds of results and ROI are realistic.
And you probably know what assuming does.
Increasing Brand Awareness must be in the centre of your Social Media Strategy. No matter who you are, where you are and what you sell, you must give a considerable attention to increasing your online brand awareness. Any business should have an online presence, this is not just for global companies. Even if you trade local, you still need a website with a map and a bit of activity on social media. Most importantly, make sure you have a corporate identity established for your online and not only for traditional marketing channels.
Creating social profiles is one thing, but coming up with content ideas and posts to maintain an active presence is a whole other process. It’s important to do so, of course – consistent activity will make your social profiles more appealing, and can help boost referral traffic and subsequent Google search rank. There are plenty of reasons why you’d want to post more often, but you also shouldn’t just post for the sake of it.
So what do you do?
The team at Conversion Minded have put together the below infographic which outlines some general tips and notes on what to post, when to post, and how to maximize your social efforts. And while generalized advice is not always going to work best for your business – you should analyze and refine based on your, specific, audience data – if you need a place to start, or just some prompts to get you thinking, these are some relevant notes.
Sean Ellis (CEO of Qualaroo and creator of Growthhackers.com) coined the term growth hacking to describe the process of growing users very quickly using innovative, scalable, repeatable, and testable methods.
Growth hackers don’t have to be marketers; in fact, they often have no marketing experience. Many are engineers, salespeople, designers, or product managers.
Successful growth hackers are always in high demand. They start their own companies or work at venture capital firms. They’re irreplaceable and have probably don’t often think about the issue of job security. For example, Chamath Palihapitiya growth hacked at Facebook for several years as the leader of its International User Growth team. His strategies and leadership helped grow Facebook to nearly a billion users. He is now worth close to a billion dollars and runs Social Capital, one of the world’s best venture capital firms (invested in Box, CommonBond, Slack, & more).
It goes without saying that if you don’t have a plan then you have a plan to fail. In this post, I’m going to deconstruct a few of the generic pieces of advice that I see people sharing on social media and why you should not entertain it.
That’s it for this week… Happy reading !
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