Video is dominating social media marketing. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.
Thanks to easy and free video creation tools, you don’t need a big budget, professional equipment, or a filmmaking degree to make compelling videos for your brand. But since each social network comes with its own guidelines and unique audiences, you’ll need an understanding of what kind of content is effective on each network.
We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them.
There’s a growing movement in Silicon Valley to replace “Marketers” with a new position called “Growth Hackers”. Some are claiming that startups should eliminate their marketing teams altogether.
I agree that marketers in general need to become more data-oriented and tech-savvy. I also respect many of the techniques that are getting categorized as “growth hacks”. But I seriously question that this narrow new job title somehow replaces or obviates the entire field of marketing. Everything that I’ve read about “growth hackers” seems like a part of the marketing role — a subset of direct marketing blended with product development.
Starting a business is not easy… but making it successful in the long run is an even greater challenge.
A big chunk of startups will fail and only a few select ones will be able to survive. Among the startups that succeed to exist, only the creme de la creme will go on to become world-renowned brands.
In the totally dreamy, almost filmy startup world, dreams do come true. However, it’s not only with sheer luck that startups like UberCab transform into ubiquitous brands like Uber and become the most valuedprivately held company in the world. A lot of hard work, resilience, grit, and belief go into making a startup successful.
In this video, Entrepreneur Network partners Jason Balin and Chris Haddon share their favorite books they read in 2016.
Both Balin and Haddon read The Snowball: Warren Buffett and the Business of Life by Alice Schroeder. The book is about Buffett and his money-saving hacks. The book describes Buffett’s accomplishments and how people can use his same success strategies in their own lives. Balin and Haddon also both read George S. Clason’s The Richest Man in Babylon, where they were reminded to cherish money and land.
Haddon recommends Golf Is Not a Game of Perfect by Bob Rotella, which is about the mental game of golf, and the idea that self-talk influences the outcomes in your life. Balin recommends The 5 Languages of Appreciation in the Workplace, which taught him how to motivate people and all the ways to show your appreciation.
Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.
Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.
Although technical SEO is not as time consuming as ongoing optimisation such as link building, get it wrong and you can scupper the search performance of your website fairly quickly (indexing issues occur upstream of quality scoring).
In Econsultancy’s newly updated SEO Best Practice Guide, the analogy of a train is used – no matter what the carriages look like (on-page content), if the engine (technical SEO) doesn’t work properly, nobody will ride the train.
The most appropriate time to consider technical SEO is during a website’s construction. If this doesn’t happen, lengthy and involved technical SEO audits may be needed to identify and fix problems, with possible periods of uncertainty as changes are made.
However, technical SEO is not just about site build; updates by search engines and changes in your own business direction or customer behaviour may necessitate change, too.
We all know how powerful Twitter is. It has been estimated that people tweet over 500 million times per day (with over 6000 new tweets per second).
Being one of the biggest social media platforms out there, Twitter hosts an overwhelming amount of content. However, just like any other medium, at times it becomes quite tough to filter this content or search for a specific tweet.
If you have invested hours looking for the right piece of information on Twitter, don’t worry! You are not the only one. When it comes to Twitter, we all face setbacks in trying to filter the most appropriate content. To make things easier for its users, Twitter has come up with a new feature called Twitter Advanced Search.
Do you need to use Facebook ads more effectively?
Have you considered narrowing the goal for each of your ads?
In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business.
If you’re new around these parts, you may not know that I’m a fiction writer. Aureole, my first novel, came out in 2012, and I’ve been working on my second novel (TLM) off and on for several years. It has taken me so long to finish TLM because of school and work, but since it has been a years-long process, my writing has changed over writing it as I’ve worked to improve the quality of my writing. If you’re anything like me, you’re on the lookout for ways to be a better fiction writer, and one way that I’ve improved my fiction is through website copywriting.
That’s it for this week… Happy reading !
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