I want to show you a big opportunity that leads to other big opportunities. This “opportunity” gets 60 millions visitors per month and has an Alexa Rank of 174. You don’t want to miss out on it, do you?
The good news is that you can handle this. I’m not talking about writing an article for the New York Times. And, so far, there isn’t very much competition to face while taking advantage of this opportunity.
I’m talking about “The Quiet Giant of Content Marketing,” also known as SlideShare (a social media website where you can upload your presentations and show them to the world). SlideShare’s features make it the ideal tool to grow your business. It’s a crowded site with a highly targeted audience and low competition.
You can use SlideShare for many purposes. For instance, you can:
If you use SlideShare in the right way, you’ll find it’s a very powerful tool. Let’s into how you can take full advantage of this amazing website…
Although Facebook and Twitter are the most used Social Media platforms for businesses, Instagram offers a good place for marketing opportunities too. With Instagram, you get to join an online community of around 700 million users, and some of its features can tailor your promotions to customers that are close to you.
The catch, however, is, you have to be more creative when it comes to Instagram posts and updates since this Social Media platform is more lifestyle-centric. This is not a problem with businesses in the food, health, beauty, retail, or arts and crafts sector, but it could pose a real challenge for those who are in the business-to-business niche.
There are ways of course to maximize your business potential on Instagram (no matter what niche you are in), below are some tips to help you come up with a better campaign:
Growth marketers are rigorous about letting empirical evidence guide their decisions. But that same quality can also make it easy for naysayers to caricature growth hacking as nothing more than a reductive ‘do x, get y’ formula — the ‘try this one weird trick’ version of marketing.
The truth is that growth is a complex system, and identifying the causes and effects of different growth tactics isn’t always as straightforward as we might like to think. For example, the initial explanation of an experiment’s results didn’t capture all the factors at work. Or maybe the underlying conditions changed. Or consider that a tactic’s effects might even have diminished over time as it was repeatedly applied.
Ask yourself candidly, what did you think of Facebook the first time you landed on its homepage? Were you blown away? Could you see how it would fill a gaping need in the lives of nearly a billion people? If you’re honest with yourself, and you’re not Peter Thiel, your answer is probably, “No, not really.”
Don’t feel bad. Like many of the astoundingly successful web companies of the last decade, it was hard to appreciate the value of Facebook at first glance. But one person who “got Facebook” early on was Noah Kagan, who in October of 2005 joined the company as one of its first product managers. In 2006, Noah was the source for an analysis of Facebook written by Nisan Gabbay. The essay identified one of the most important reasons for the company’s ascent to Internet glory and offers a prescient description of opportunities still to come:
“The Facebook success story is most interesting to me because of how daily offline social behavior drove usage of the site. There are plenty of activities in our daily life that could benefit from a complementary online product … Facebook demonstrates you have a great Internet service if offline behaviors can drive nearly daily usage online.”
Want to build your personal brand online?
One way is to speed up your website. I have a video on how to do that.
But you need more advanced tools to boost your SEO game.
After all, 66% of marketers are focused on improving SEO rankings in 2017.
That means the competition is stiff.
If everyone’s doing the same things, you’ll need to take things a step further to climb ahead of the competition.
One of the biggest myths of online marketing is thinking you can stick to what everyone else is doing.
It’s not always true.
Here’s a list of somewhat unique SEO hacks to really jumpstart your organic search traffic.
When you’re running a startup with little time and money, you need legitimate hacks that improve your SEO.
That’s what we’re exploring today.
Faced with the scenario of adaptation, where companies and executives seek to keep up with the dynamism of the digital world, social networks emerge as a challenge that demands even more agility.
Along with them, communication ceases to be one-sided and becomes a two-way street, putting upside down everything that has been done for years. The target audience discussed in the marketing meetings of companies already has voice, name, picture, and more.
Companies and marketing agencies have gradually adapted to social networks by leaps and bounds. However, they are not always able to use them properly, especially when they start thinking about using Inbound Marketing (IM) as a strategy.
Think you haven’t got time to generate leads on LinkedIn? Think it’s a social network just for men in suits and not for entrepreneurs like you? Think again! Give it 10 minutes right now, update these 5 things on your LinkedIn Profile and discover the difference it makes to your business.
The key to Instagram engagement is TIME. Visual storytelling and conversation starting combined with the right mix of when to post and what to post creates Instagram gold.
That’s it for this week… Happy reading !
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