Faced with the scenario of adaptation, where companies and executives seek to keep up with the dynamism of the digital world, social networks emerge as a challenge that demands even more agility.
Along with them, communication ceases to be one-sided and becomes a two-way street, putting upside down everything that has been done for years. The target audience discussed in the marketing meetings of companies already has voice, name, picture, and more.
Companies and marketing agencies have gradually adapted to social networks by leaps and bounds. However, they are not always able to use them properly, especially when they start thinking about using Inbound Marketing (IM) as a strategy.
As your startup grows, what your customers expect from you will change and the volume of their requests will change. You’ll shift from the reactive mode of supporting requests as they happen to the proactive mode of fixing issues before they ever become a problem.
I’ve spent the last seven years building the customer success function at HubSpot. I grew with the team, and played a big role in many of our successes…and failures. Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first organization. Here’s how I’d recommend shifting your thinking about customer success as you grow.
Ever wonder how startups with no marketing budgets pop up overnight?
All of the above are correct, but growth hacking has become the popular term; therefore, we’ll stick with growth hacking.
Growth hacking is how startups like Tinder grew from 5,000 users to nearly 15,000 users virtually overnight. It’s how Product Hunt became, well, Product Hunt and how Airbnb became Airbnb.
The list of well-known startups that utilized hacks to rapidly grow their user base is endless.
From this post, you will learn how to leverage the 20 best known growth hacking concepts, tactics, strategies and scripts we’ve found to attract more users and earn more sales for your business.
But first, let’s go over the basics.
What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the tale of what happened.
As marketers, we love good stories. We seek to tell them through the messages and content we put out there. But while we’re great at telling those stories, what we don’t do nearly enough of is creating them. And that’s where experiential marketing comes in.
It’s not that experiential marketing is anything new. There are entire summits and programs dedicated to it, and the majority of marketers that use it say it yields significant results. And while we may have seen examples of its execution, many of us are still left asking — how can I do that?
One objection I constantly hear from leads is “What’s the ROI of all this content marketing? How will I know if it’s worth it?” This is a fair question—but the problem is that too many talented content marketers don’t really know how to answer it properly.
What Is the True ROI of Content Marketing?
This is something I’ve struggled to explain in the past. It’s really important to talk about what you’re doing so you’re not just producing content for content’s sake.
Because I see a lot of people out there, myself included, who just created a bunch of content that fell to the wayside and ended up in archives that no one ever reads.
There’s a great post by Matthew Barby on how you can measure the results of your content marketing efforts. You could start with an Excel Spreadsheet or a Google Sheet and track what’s important to you. You also look at the leads who are coming into your email list. There’s product sales, too. If you’re really looking for SEO ROI, you can measure links. You can measure all these things.
When it comes to content marketing, have you been slow getting out of the starting gate? Or are you struggling to keep up with larger competitors that crank out tons of content? It’s not an enviable position, but all is not lost. You’re still in the race—if you take the right approach and focus on your content marketing goals.
Despite your instinct to knock out blog post after blog post to catch up, adopting a goal-focused content strategywill provide greater dividends in both the short and long terms. If this sounds obvious, it’s actually the zag to the zig of most marketers. Some 70 percent of them lack a consistent or integrated content strategy, according to Altimeter.
Part of this no-strategy approach likely involves failing to focus on producing a single business goal with each piece of content. Some content managers won’t consider a goal at all when developing a blog post, white paper, or webinar, while others will try to shoot the moon. Both tend to produce an ROI of roughly zilch.
In truth, there are lots of good reasons to ditch your job. Your boss could be insane. The work your employer does bores you to tears. You find a better paying opportunity that allows you to finally move out of your parent’s house. I’m sure there many others but there’s also a counterpoint to be made for sticking around, especially if you’re lucky enough to find a job you like at a company that’s growing quickly. This was certainly the case for Elissa Fink, who just completed her first decade at Tableau Software, the last half as CMO. In my extensive interview with Elissa, you’ll learn how she’s kept her brand marketing approach fresh, offering lessons for any generation.
We’ve all heard the phrase, “content is king.” The lessons of this simple adage are easily seen in the digital space as NetFlix and Amazon (amongst others) have started creating original programming content to drive viewers to their sites and services. But, it holds true for marketing small businesses as well. Small businesses have produced informative blogs, articles, videos, eBooks, and infographics in the hopes of capturing the attention of clients and new potential customers.
If you’re relatively new to introducing new marketing tactics to your small business and aren’t sure where to start, these content marketing ideas and steps can help spark your imagination or guide you in the right direction.
That’s it for this week… Happy reading !
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