Interested in Growth Hacking, Content Marketing & Startup ? You’ve come to the right place!
We have some awesome content for you this week. Here we go!
As a startup you need to focus on getting visibility, acquiring and retaining a strong user base and converting traffic into revenue. In this post you’ll find four simple & powerful tips to grow your business as well as a list of selected growth hacking resources to accelerate your company’s growth.
Sell your Story, not your Product
A story is always easier to remember, especially in comparison to just mentioning the name of a product. Telling your personal story and why you are building a specific product is something your customers can relate and connect to.
Growth Hacking is the current buzzword around the digital marketing community. Essentially it’s a low cost alternative to the more traditional forms of advertising and focuses more on the ingenuity of optimization techniques, viral marketing and social media. This is combined with a highly analytical approach using online statistics, constant A/B testing of landing pages and leveraging SEO to drive large volumes of relevant traffic.
Often used by startups due to its inexpensive nature, Growth Hacking is now being adopted by larger corporations as they look to tap into unexplored markets that their existing marketing does not or cannot reach.
Here are 5 Growth Hacking tips to get your startup moving:
“For meaningful growth, startups must completely change the rules of traditional channels or innovate outside of those growth channels. They are too desperate and disadvantaged to adapt to the old rules of marketing. They have to dig deep creatively, and relentlessly test new ideas. If they don’t figure it out quickly, they will go out of business.
Some people would just call this marketing. I call it growth hacking. And the best growth hacks take advantage of the unique opportunities available in a connected world where digital experiences can spread rapidly. Since most growth ideas fail, it becomes critical to test a lot of them. The faster you can hack together an idea, the sooner you can start testing it for some signs of life.
Growth hackers don’t have time to waste around a whiteboard strategizing marketing plans. They are desperately testing trying to find something that works,” says Sean Ellis, CEO of Qualaroo and GrowthHackers.com.
Definition of Growth Hacking:
“One whose passion and focus is pushing a metric through use of a testable and scalable methodology.” by Aaron Ginn
What is growth hacking?
There has been much debate and interest as of late about Growth Hacking. The term has come to be somewhat of an Internet buzzword, especially within the startup community. Essentially growth hacking is a marketing technique that employs creative thinking, analytic´s and social metrics to gain traction and exposure. It is now becoming part of the online marketers arsenal of tactics, and typically uses low-budget and innovative methods rather than traditional marketing strategies.
Growth hacking is becoming increasingly central to startup activities, as it follows the lean methodology of accelerated and accumulative growth first, and then planning budgets second.However, the crux of the process lies in finding the right “hack” that will allow a startup to grow accordingly. It is worth noting that this first step in achieving growth, is often not a long-term strategy and should be considered as an element in the overall marketing plan.
There are over 300 million startups operating today, driven by 472 million founders. To say that the startup ecosystem is competitive would be an understatement. Entrepreneurs need to fight tooth and nail to get their startups under the spotlight.
To really stand out you need to identify what makes your business special. The stakes are high. Failing to stand out can mean certain death for a new business.
Competition can force an entrepreneur to reevaluate their core vision. This can be a good thing, and it can help to drive a heightened sense of urgency.
The awareness of others in your industry can push leaders to strive to be even better. Competition is inevitable, it might be might obvious and direct, or could be an alternative indirect lifestyle choice.
All of this can be pretty intimidating for a small fish in a big pond. Some startups opt for accelerator programs to give their business a competitive edge.
Others may even choose to partner with their competitors, to create a strengthened offering through collaboration. However, only a handful will be successful.
In order to attract customers, financial backing and strategic partnerships, a business needs to stand out.
This articles explores the top pieces of startup founder advice for
Content curation is not just for people in marketing. The folks of this field know to create a hub of information regardless of the type of your niche. Since it is a fairly broad topic, you need to play with your site from different perspectives.
Curating the content is a practice to find, annotate, organize, and share relevant third-party contents for your audience on specific topics. Without any doubt,curation has become a rapidly growing trend in the world of content marketing. However, the concerns that surround the practice put doubts in the minds of content creators and content marketers in one way or the other. Many among the Twitterati have succeeded in building their followings in large part because of content curation. According to Jason Falls of Social Media Explorer, “Find good shit and share it”.
It is possible for everyone to maximize online visibility by being a part of the endlessly flowing Twitter streams and countless Facebook shares.
Small business owners are generally hard-pressed for time and resources. In fact, a Bank of America survey revealed that small business owners find running a business to be thrice as stressful as raising children. If you feel like a small team, and a limited budget have been setting you back in terms of marketing your business, here are 5 ideas that will get you to think otherwise.
How can we create an effective content marketing strategy and get the enormous online audience to connect with our material? Here are some words of wisdom for creating, launching and succeeding with this endeavor:
So you’ve built a decent, functional product. You’re proud of it. You tell yourself that your growth curve should always look like a hockey stick—up and to the right.
“If you build it, they will come.” At least that’s what you thought. That might have worked for Kevin Costner’s character in Field of Dreams, but in the real world, that kind of thinking will make your startup fail. Since most startups die because they don’t get enough traction, sustainable growth should be your #1 goal.
Here’s an overview on getting traction and growth for your startup:
You’ve worked hard on your new startup. Launch day is here. Now what?
Will anyone notice? Will the world be ready?
What if you already had an email list of more than 5,000 engaged subscribers who were already interested in your company and product? What if you already had an audience to buy (or trial) your new thing on day one?
This is exactly how we launched CoSchedule just a few short years ago. We used content marketing to build a huge email list that contained thousands of potential customers who were already rooting for us when we finally opened our doors.
To do it, we went all in on content.
In fact, we started creating content before we even started writing code!
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