Good morning or good evening, where ever you are in this world!
You’re probably not always on Twitter. In case you missed anything, here’s what I’ve been reading this week and that I found most interesting:
My list of the 10 best pieces of content, on Content Marketing, Growth Hacking and Startups:
Social media is one of those marketing channels that can be very powerful … or very boring. You’ll either have a lot of success interacting with your customers, or you’ll see little results. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.
For many, social media is simply a place to post links to content they’ve created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. This is not going to bring results.
Be honest. Does it seem like your Inbound Marketing has flatlined?
Or maybe it never quite took off in the first place?
Well, there’s a solution and I’ve gotta say, it’s a pretty big deal these days.
They call it Growth Hacking and by incorporating it into your Inbound Marketing, you can gain more traffic, generate more leads, and close more sales and all faster than ever before.
Before we dive into the tactics, let’s take a look at what sets these two Marketing philosophies apart — and why they work so well together.
Wikipedia defines “growth hacking” as “a marketing technique developed by technology startups which use creativity, analytical thinking, and social metrics to sell products and gain exposure.”
This technique has been gaining a lot of attention lately, because it works! If you want to grow your audience and make your site more popular, you should definitely consider growth hacking!
To get you started, check out the infographic below created by Ruan Fourie. It contains 5 growth hacks for blogs.
More than 85 percent of brands use content marketing. But less than half think they’re any good at it.
Because content marketing makes you vulnerable.
It lets you show a side of yourself your customers wouldn’t normally see. You’re putting your thoughts and ideas on the line and hoping people respond.
It’s the marketing equivalent of dating. And it’s scary.
But the harsh truth is: While some content marketing is good, not a lot of it is great.
Thankfully, with this article, you’re going to learn what it is that makes great content marketing — and how you can use it yourself. The following are eight examples of content marketing done right.
Do you remember the inbound marketing hype? It already got overshadowed by the more recent content marketing hype. The most recent blow to inbound marketing comes from so called growth hacking though. There is even a new community dedicated to growth hacking and it appeals to almost the same people Inbound does.
Nearly two years ago now, on what seemed like a normal day, I got in my car to leave my house, assuming it would be no different from any other workday. I had read the morning news, dealt with a few important employee issues over the phone, and confirmed lunch and drinks meetings for later in the day. I headed to the athletic club—a swanky, century‐old private gym favored by downtown executives—and swam and ran and then sat in the steam room to think.
Why Marketers Today Prefer Inbound Marketing
If you think about it there are just two basic types of marketing, inbound marketing and outbound marketing. The focus of each is completely different and each involves different techniques.
Outbound or Traditional Marketing.
Outbound marketing can be thought of as the more traditional marketing techniques businesses employed before the Internet existed. It involves getting your marketing messages to the largest number of people possible through the use of advertising, cold calling, direct mail and other aggressive techniques. It is called outbound marketing because the nature of the marketing is to go out and look for customers.
During the early days of the Internet, starting a small low investment startup wasn’t that hard at all. Few people who did became big names in a matter of months.
Now fast forward to these days, where research shows that 543,000 new businesses get started each month somewhere in the world. This depicts a very tough competition for the first pages of search engines.
It’s no longer a child’s play where you come and make quick millions. We are talking about a market with the potential to see $989.6 billion as yearly revenues. We are talking about a market where companies are willing to spend millions of dollars to outrank or beat their numerous competitors.
Scannable Web content makes it easy for potential customers to engage with your business, but the practice is often overlooked. Pick up a few tips on how to write, lay out and test content that makes people want to read, follow and purchase from you online.
I hate to have to break it to you, but very few people can read the content on your website.
It’s not your fault.
Blame the screen.
Reading online is significantly more difficult than reading from print. In fact, it’s 25 percent slower.
“For meaningful growth, startups must completely change the rules of traditional channels or innovate outside of those growth channels. They are too desperate and disadvantaged to adapt to the old rules of marketing. They have to dig deep creatively, and relentlessly test new ideas. If they don’t figure it out quickly, they will go out of business.
Some people would just call this marketing. I call it growth hacking. And the best growth hacks take advantage of the unique opportunities available in a connected world where digital experiences can spread rapidly. Since most growth ideas fail, it becomes critical to test a lot of them. The faster you can hack together an idea, the sooner you can start testing it for some signs of life.
Happy reading !
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