Tight on time this week?
Here’s your weekly roundup of Growth Hacking, Content Marketing & Startup articles!
Have interesting content to share? Find me on Twitter at @PatriceTruong !
A good business venture, idea or invention requires the best of efforts and financial support to succeed. But what acts like a backbone to a business practice or idea is marketing.
Marketing not only leads to the promotion of the idea or the product/service but also makes the people aware of the availability of a product. The concept of marketing is a wider one and has evolved into a better one over the years. Practically every business constantly searches for innovative approaches to market itself to remain in front of the group. Furthermore, why not? It is ideal to gain the competitive edge and draw in new leads and a larger number of clients as opposed to diving into the dimness of darkness.
Love the cartoon “Buyer Personas” via @tomfishburne it reminded me of a time while working at a previous company.
Marketing had spent many an hour coming up with “buyer personas” and content to meet those persona. The field sales team then said, just like the cartoon, “How will this help me sell more software?”
If you are a reader of my blogs, you will know that I believe that right now we have serious dysfunction in the buying and selling process. Our buyers are self-educating (I think they always did) but because of the internet, buyers now have more access to the internet and get review more content (white papers, product reviews, youTube videos etc) more than was ever available in the past.
But there is also another problem. According to research below, B2B organisations are finding difficult to make decisions.
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Social media management is all about posting, right? You schedule posts based on optimal times, they lead people back to your site, you convert them into customers. Simple.
Well, not really.
As social media marketing becomes more entrenched into modern business practice, it’s evolved well beyond its roots as what many originally saw as a teenage fad. From the dorm rooms at Harvard to the devices of billions of people worldwide, social now plays a crucial part in our discovery and interactive process – and with that comes the requirement for modern social marketers to master a wider range of skills in order to maximize their results.
What skills, exactly? This new infographic from MDG Advertising outlines some of the key elements that every social media manager needs to master. It’s a tool kit that’s always evolving, always growing, and is becoming more specialized every day.
Beyond getting Likes and re-tweets, social is now big business – it pays to recognize it as such, and to ensure you’re across all these elements.
Technical search engine optimisation (SEO) describes the efforts of a webmaster to ensure their website is compatible with search engine guidelines, and can be indexed and ranked for keyphrase searches accordingly.
Whilst marketers perhaps best understand the implications of getting SEO wrong, it is often developers that implement technical SEO decisions.
Although technical SEO is not as time consuming as ongoing optimisation such as link building, get it wrong and you can scupper the search performance of your website fairly quickly (indexing issues occur upstream of quality scoring).
In Econsultancy’s newly updated SEO Best Practice Guide, the analogy of a train is used – no matter what the carriages look like (on-page content), if the engine (technical SEO) doesn’t work properly, nobody will ride the train.
The most appropriate time to consider technical SEO is during a website’s construction. If this doesn’t happen, lengthy and involved technical SEO audits may be needed to identify and fix problems, with possible periods of uncertainty as changes are made.
However, technical SEO is not just about site build; updates by search engines and changes in your own business direction or customer behaviour may necessitate change, too.
It wouldn’t be an exaggeration to say that we at VWO are very passionate about experimentation.
Not only have we built a product around A/B testing and conversion optimization, but we are always looking for ways to run experiments on our website.
Recently, we got our entire team to actively research and contribute ideas for optimization on our website and ran multiple tests. This post is a narrative of what we did after.
If you run a small to medium business, it can seem nigh on impossible to stay on top of digital marketing trends, find the time to write or curate content for your social media, know what to pick, when to post and where, etc., etc.
But … social media in 2017 can become something you look forward to doing rather than dread. No, really.
Just keep it simple — apply these four basic rules. And watch your social media engagement steadily rise to create a fanbase and community that actually values your contributions.
Are you wondering how to grow your business through social media?
Looking for a step-by-step social media marketing guide?
In this day and age, businesses of all sizes need to take advantage of the social web to reach bigger audiences. However, the information many so-called experts provide is confusing.
“Follow more people.”
“Share more content.”
“Network with influencers” – they say.
But all that traditional advice doesn’t work for you – it feels like you’ll never get the results that you want.
And you can’t help wondering…
Do you just need to be patient?
Or it could be that, unfortunately, you have been approaching social media marketing the wrong way?
That’s it for this week… Happy reading !
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