Interested in Growth Hacking, Content Marketing & Startup ? You’ve come to the right place!
Summer time is typically slow, but we still have some awesome content for you this week. Let’s dive in!
So…we all know what content marketing is. And we all know what SEO is. And, if you’re like most organizations you probably have a team or at least a person or two responsible for addressing each, right? But have you ever stopped to think about how that might present a problem for your company?
When we started here at Oz, most of us had had the experience of working in agencies where content and SEO were totally separate, and maybe even at odds. We knew it didn’t work. It was no good for the working environment, and it didn’t lead to top-notch content. When we first began selling our Oz idea-generation software we knew that there needed to be a happy and healthy relationship between the SEO and content. In fact, we believed the two needed to be symbiotic—but we, like most of our clients, were doing SEO manually and at various stages of the content creation process.
Then it dawned on us. If we consistently integrated real SEO (no stuffing!) in the early stages of the content idea generation process we could regularly deliver better ideas for meaningful, relevant content. Articles that matter to customers and potential customers. The Oz platform itself could bridge the gap between content creation and SEO. Good thing our team was in the middle of developing already game-changing (toot-toot) idea generation software.
Over the course of the past year and with the help of some productive editorial meetings and customer interviews we started to realize a few things. First, that many content managers don’t really understand how SEO and content marketing need to be deeply related to one another. And second, that many writers don’t know how to integrate SEO into copy and, furthermore, they don’t know why that is necessary. And this divide got us thinking.
Why do so many companies have different departments for SEO and content marketing when the two are so crucial to each other’s existence? And when did they get to be so crucial to each other’s existence?
We’ve all heard that this “content marketing” thing can do big things for our businesses. It can drive new users, lower marketing costs, and keep current users interested.
All of this sounds great, but what does it actually mean? How can I use content marketing for my business?
In 2008, Marcus Sheridan ran a pool company, River Pools, and he felt the recession heavily. To shore up his falling numbers, Marcus turned to content marketing. Writing prolifically, he answered hundreds of common questions that potential pool owners would ask, and he posted those answers on his website. Today? His pool business is booming, and Marcus focuses on hismarketing consulting.
If content marketing can work for a pool company — a completely offline business — imagine the possibility for yours.
At the same time, content marketing isn’t the “magic growth hack”. (Those don’t exist.)
If you want to create a truly epic content marketing piece, you must be prepared to invest 20+ hours of your blood, sweat, and tears.
If you’ll invest the time, I’ll show you how to maximize your value.
How can we create an effective content marketing strategy and get the enormous online audience to connect with our material? Here are some words of wisdom for creating, launching and succeeding with this endeavor:
Every business is different. And every business can benefit from data. I could write a generic post about the usefulness of data and hope that you know how to apply those principles to your own business. But, that’s not what you want. You want specific, targeted ideas that you can walk away and action immediately and that are relevant for your business and your market.
Writing that post would be impossible, I’d have to write 1,000s of them. So, let’s launch a business together.
I’ve always wanted to build an iPhone app – something I’m sure many of you have thought about. So, let’s do it. Together.
In telling this story about my fictional iPhone app, I’m going to talk about a scenario that I think is common in most businesses. And in the process I’ll demonstrate (with real examples) some key principles about how you can use web data to transform your business.
Social media management can be extremely time-consuming. But there are also so many ways to boost your social media marketing and improve your social media profiles in just a few minutes.
In this post, I’d love to share 15 ways you can improve you social media marketing in under an hour. Some of these tips are super-quick optimizations and others focus on experimentation and trying new things. (I’d love to hear which ones you’re interested in trying out!)
Let’s get started!
The term growth hacking has created a lot of buzz already, with Facebook, Hotmail, Twitter, Instagram etc having grown beyond expectations and estimations of many renowned growth experts world over. You must be thinking what’s this new jargon is all about, right? Well, growth hacking is actually the linchpin for startups to grow a new business and it is completely different from traditional means of marketing, like ads on television, radio, newspaper or setting up big distribution partnerships. Until now, Search Engine Optimization(SEO) was the only means to grow business by attracting visitors to a particular website through improvement in its ranking in search engine results. However, SEO is not enough to get the much-needed growth to your business now, you must employ growth hacking techniques along with SEO to achieve the objective.
The distinction between conventional marketing and growth hacking is very important to understand to get your business what it needs to survive in the very beginning – GROWTH. Growth hacking means using marketing tricks that are effective to increase user base for new companies. Growth hacker has only one business to do, increase the numbers of users and make every decision from the perspective of growth only, nothing else at all. Growth hacking strategies are meant to make your presence viral on the internet so that people can take a good note of what you are saying and offering to them.
The aforementioned statement does not implicate that traditional marketing tricks do not target growth, but the approach is highly intensive when a new company adopts growth hacking. Growth hacking does not mean getting 10 million users for your business in no time. Instead, it means getting a first few users who will get you more users with everyday passing by. For example, cross-posting on Craigslist did wonders for AirBnb and increased its user base to an extent that left its counterparts scratching their heads.
By now you know it’s a bad idea to be a digital sharecropper and build your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).
But you may be asking yourself, “What type of social media marketing should I be doing?”
How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?
Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.
Have you ever wondered why certain startups fail, while others become unexpected home runs? On one hand, there certainly is no shortage of depressing reports that indicate only 10% of startups survive, and on the other, we have inspiring examples like “The Chicken Whisperer” who go on to become stalwarts in their business niche. Who would have guessed that what was once intended to serve as a helpful podcast for backyard farmers would become a successful startup for Andy, the Chicken Whisperer? Not I. But it did.
So how did Andy manage to succeed and build an empire out of his startup?
Joe Pulizzi, the self-titled content marketing evangelist, claims that he stumbled upon the secret of business success while writing his new book, “Content Inc.” According to Mr. Pulizzi, the secret of successful startups lies in delivering “content first”, which basically means that successful entrepreneurs identify a niche, build content around it, become thought leaders, gain loyal audiences, and then develop products to sell.
This may seem like reverse engineering for most startups, and we understand that not all businesses can be built on the “content first” principle. Moreover, it doesn’t mean that businesses not built on this principle will fail.
This being said, we cannot, however, understate the importance and the benefits of content marketing.Google Trends and marketing experts agree that content marketing is an inevitable and important part of a solid marketing strategy.
The “content first” principle applies to the startups in a unique way. The central thrust is that startups must make content and thought leadership a priority over other marketing methods.
Let’s take a closer look at the perks of content marketing:
In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted thatin 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers.
Happy reading !
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