Brands both large and small have come to terms with the fact that traditional media outreach alone no longer works. Many brands are now turning their focus towards influencers in order to reach their target audiences.
For a very long time, a select few gatekeepers and executives controlled the lion’s share of the world’s media and influence.
Times have rapidly changed, and all of that centralized influence has diffused throughout an ever-widening pool of niche influencers. Long gone are the days of broad appeal and marketing “average products for average people.”
A strategy for growing your brand and its reputation is to not only seek out individual thought leaders, but creating your own influencers to exclusively support your brand for the long-term.
Few things are as heretical in branding as saying “No” to the question of monetization. After all, money’s the point, right?
Well, yes… and no.
Obviously, adopting a just-do-awesome-stuff-and-the-money-will-follow approach is dangerous. Equally dangerous, however, is the monetize-everything-you-and-your-business-do mentality. Why? Because people hate it, especially on social media.
In other words, with most brands there’s a painful disconnect between the words “social” and “social media.” That disconnect is the reason a mere 5 percent of all “branded content” accounts for 90 percent of engagement. And it’s the same underlying reason that made “World’s Worst Person Decides to Go into Marketing” one of The Onion’s most popular headlines.
What’s the solution?
Two tips: the first, theological, and the second, about an unlikely savior … cookies.
Here and there those who are longing to jump into startup world talk about ideas. They are looking for the new ways of getting inspiration and other successful people who can teach them how. But it often happens that business models are not taken into consideration beforehand. And only when the need to pick one arises just in front, people try to do it quickly and painlessly relying on the great idea behind.
Of course, ideas matter. So has it always been and will always be. However, it happens that all the greatness of idea appears to be hard to implement. You can talk about it for hours and days – how it should be helpful and how cool other people may find it. But if you don’t how to make it real, you hardly have anything.
You can’t just let people get into your hard and, therefore, show the way your idea is.
Only the way you embodies it really matters for people you may want to engage. That’s why great ideas are nothing without a right business model and strategic marketing. Sometimes with the help of those two, the ideas that sound crappy turn out to be very successful.
I know that it can sound pretty complicated but it’s all about research and analysis. If performed properly they could give you a lot of benefits to leverage in choosing the business model. I know when I talk about the instruments of increasing business growth, it’s only two words but when you get in you realize how big this world is.
If you spend every free moment daydreaming about prototypes and product designs, it’s time to start thinking seriously about founding your own company. But how do you turn an exciting idea into a successful business? Follow this step-by-step checklist to launch your startup and keep it running strong.
You’ve heard the old sayings: “Nothing in life is free,” “there’s no such thing as a free lunch,” and so on. These clichés certainly apply to the myriad of content marketing and online marketing strategies that you can use to boost brand visibility, generate leads, and drive conversions for your business.
If you’re worried that your digital outreach efforts will break the bank, force you to raid funds laid out for other essential expenses, or cut into your profits, you can rest easy with the knowledge that some forms of digital marketing offer a tremendous bang for your buck.
These five (5) cost-effective content marketing strategies are a great place to start.
The word outsource has many different layers behind it. Some people see the word outsource positively, but some people think that it will impact them negatively. It is important to look at outsourcing from a positive perspective because it can save you time and energy. Today we are going to chat about why you should outsource, how to outsource tasks, and some blog related tasks you can outsource to people.
Every day, I talk to founders who seek to acquire more users and increase their growth. I always question the stage they’re in. Is acquiring new users the solution to their growth problem?
Most of the time, they have very few users with very little feedback. They launched their startup based on their vision and ignored market signs.
If you are in that position you don’t have an Acquisition problem, you have a Product / Market Fit (PMF) problem.
If you don’t really know where to focus and struggle to acquire your first users, or struggle to keep growing steadily, this article is for you.
Since the concept of PMF can be quite complicated, I gathered a handful of resources in order to help you understand the concept and better reach your goals.
Disclaimer: this article distills a lot of resources to give you a general overview of the concepts; if you want to know more, then check out the resources listed in each paragraph
The sole predictive factor for the success of Super Bowl ads is the degree to which they tell a complete story.
So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of Marketing Theory and Practice.” While this is a reassuring affirmation of the power of narrative in a marketing setting, it begs the question, “What is an advertising story, and how do I tell one?”
Many unsuccessful ads are likely crafted by marketers who think they are telling a story. Some may have started to, but by failing to tell it completely, they were unable to effectively bridge the gap between interest and action.
That’s it for this week… Happy reading !
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