Short on time this week?
Here’s a list of the most interesting articles on Growth Hacking, Content Marketing & Startup !
Jon Snow is alive and Ramsay just killed his father Roose. Let the twists and turns of Season 6 of Game of Thrones begin! The television adaptation of the high fantasy series has captured the imagination of a global audience. It is HBO’s most popular series ever, its illegal downloads exceeding that of every other program, and holds the record for the highest number of Emmy Awards for a single year (2015), winning 12 out of 24 nominations.
The novel’s world-building and complex characters are a great hook for anyone who reads the fantasy genre. But it is the no-holds-barred approach to violence, imagery, suspense and skin-show under the helm of showrunners David Benioff and D. B. Weiss that has propelled GoT to great heights.
A great show can scale even greater heights if it is marketed smartly. GoT’s social media pages are a strong indicator of the series’ spectacular success. You’re looking at 17 million likes on Facebook, more than three million Twitter followers, close to two million followers on Instagram, and over 200K followers on Vine. GoT’s social media pages extend the excitement after watching a gut-wrenching episode, or create anticipation around an upcoming season – as it did recently with ‘Winter’s Coming’. The series’ social media ecosystem reveals some interesting lessons that small businesses can explore.
There are many definitions of entrepreneurs, but in my book entrepreneurs start businesses..
An entrepreneur is a kind of business man (or person – but for the purposes of this question we’ll stick with “business man”,) because they operate in the world of profits & loss (P&L) statements and balance sheets.
Instagram, Facebook, Whatsapp, Twitter, Viber.. They are the keywords of today’s world, from the teenagers to the adults.. But when did this all happen? Why has Social Media become so addictive?
You are in a classroom and you see students on their phones, you hang out with a friend and you catch her looking at her phone every couple of minutes, you go to the library and you see someone writing on their phone, you go.. No matter where you go, because behind every door you push, there is someone who is writing on their phone. You do this too, everywhere you can, every time you can, whether you are bored or waiting for somebody. Selfies, liking, status sharing, no one can escape this today.
Even a friend of mine, who is 21 now and never has created a Facebook account since the Facebook boom, signed up for it 5 days ago. I was a little surprised to see her friend request in my field because I thought that she resisted the urge to have a Facebook profile during the years when everybody was talking about it. Yet, she couldn’t help but sign up for it. In fact, she closed her account in a couple of days, but that doesn’t change anything. Social media is addictive!
Have you heard the term growth hacking before? Are you looking for some powerful tactics to maximise customer growth?
Customer growth is one of the most important factors of your business, the more customers you reach, the more reward your business will reap. At the end of the day that’s what you’re aiming to do, right? It can seem like no matter how hard you try, you’re just not seeing the type of customer growth that you initially anticipated.
Well fortunately for you Referral Candy have come up with this great infographic to help you maximise your customer growth.
3 Growth Hacking Strategies for Bloggers to Quadruple Their Blog Traffic without SEO via @problogger
Who else wants more blog traffic?
Hands down, everyone wants it.
Unfortunately getting traffic to a blog is not easy. Every single visitor counts.
One of the hardest things for most bloggers is boosting their blog traffic. If you have a fairly new blog, it’s definitely a daunting task.
The #1 reason most bloggers quit is because they don’t see any growth in their traffic.
If you’re one among them, this article is for you! We’ll discuss a few growth-hacking tips to grow your blog traffic without actually doing any SEO. Are you ready?
What is growth hacking all about?
Growth hacking is the trending keyword phrase these days. It was first introduced by startup marketer Sean Ellis to redefine the startup marketing role.
Growth hacking is a method of achieving incredible growth by using non-traditionalstrategies.
In simple terms, growth hacking means driving measurable results by focusing on what WORKS! It is similar to 80-20 rule, identifying the 20% of your activities that will result in 80% of the gain. When you apply growth hacking, you’ll get more results in less time by focusing on the things that matter.
So how can you use growth hacking techniques to increase your overall traffic?
It’s the aim of most marketing and sales efforts:
All your work is designed to get visitors, leads, and even customers to take the next step.
Getting them more involved with your brand and products is necessary to drive sales.
There are obviously many ways of doing this. Blog posts, emails, e-books, and more.
But there’s one option that is almost always better at converting traffic to the next step:
A landing page has a single goal, which you define. It might be to sign up to an email list, buy a product, or create an account for your site.
Everything on the page is focused on achieving that goal, which is why they are more effective than other types of content.
But the term landing page is still pretty broad.
There are actually many different types of landing pages—each is ideal for a different situation in a different business.
If you understand what each type of landing page consists of, why it’s effective in specific situations, and how to make them, you’ll be able to use the right landing page for the right job.
And that’s exactly what I’m going to show you.
By the end of this post, you’ll know what the 6 highest converting landing pages are, when to use them, and how to make them.
If you’ve recently launched a startup, you know your brand needs as much exposure as possible.2 When you don’t have much capital to work with, however, you may require a more cost-effective strategy.
Luckily, digital marketing is highly scalable. You can start working on effective, goal-producing activities right now, and build on your strategy as you get more resources.
In 1996, an email company named Hotmail launched with a small group of users. By the end of 1997, that company had 12 million users.
How did they grow so dramatically in just year and a half? Well, they looked at their initial numbers and saw that approximately 80 percent of new users came by referral from current users. To make the most of referrals, Hotmail created their iconic email postscript: “PS. I love you. Get your free email at Hotmail.”
That single line, added at the end of every email sent through Hotmail, drove millions of new users in an ever-widening ripple effect. Hotmail successfully created one of the first documented growth hacks.
Content marketing is a big buzzword — you can find it splattered across industry blogs and even in the Harvard Business Review. Despite its increasing importance in the minds of marketers, content intimidates non-experts by eschewing traditional marketing strategies in favor of building brand publications.
Here’s the good news: the same awesome approach that supports businesses like American Express, Intuit, and Birchbox can work for companies of any size or shape. By connecting with audiences in authentic ways, a strong content strategy builds long-term relationships that bolster brand awareness and sales.
No matter your business, you can get started with this go-to guide:
Artists hate constraints. It’s because their profession has crafted an image of being ‘free’. It’s believed that only without boundaries can an artist wander in the sea of immense creative possibilities.
Similarly, if you’re a webmaster, you’ll probably not like to limit your designer’s potential. You’ll let him or her experiment with animated designs and you’ll hope that he’ll craft an elegant design that’s pleasing to your eyes.
Is there a problem with this design approach without rubrics?
Such a website might not be optimized for search engines. So, while the aim of your designer might be to flatter your visitors with a mind-blowingly stunning design, that beauty won’t deliver strong business results.
Because you will not get any website visitors in the first place.
Let’s zoom out a little and think of the reason why you wanted to create (or redesign) your website?
A major goal will most likely be getting more business from your website.
Am I correct?
Happy reading !
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