Interested in Growth Hacking, Content Marketing & Startup ? You’ve come to the right place!
Here are a few articles of interest for you this week..
So…we all know what content marketing is. And we all know what SEO is. And, if you’re like most organizations you probably have a team or at least a person or two responsible for addressing each, right? But have you ever stopped to think about how that might present a problem for your company?
When we started here at Oz, most of us had had the experience of working in agencies where content and SEO were totally separate, and maybe even at odds. We knew it didn’t work. It was no good for the working environment, and it didn’t lead to top-notch content. When we first began selling our Oz idea-generation software we knew that there needed to be a happy and healthy relationship between the SEO and content. In fact, we believed the two needed to be symbiotic—but we, like most of our clients, were doing SEO manually and at various stages of the content creation process.
Then it dawned on us. If we consistently integrated real SEO (no stuffing!) in the early stages of the content idea generation process we could regularly deliver better ideas for meaningful, relevant content. Articles that matter to customers and potential customers. The Oz platform itself could bridge the gap between content creation and SEO. Good thing our team was in the middle of developing already game-changing (toot-toot) idea generation software.
Over the course of the past year and with the help of some productive editorial meetings and customer interviews we started to realize a few things. First, that many content managers don’t really understand how SEO and content marketing need to be deeply related to one another. And second, that many writers don’t know how to integrate SEO into copy and, furthermore, they don’t know why that is necessary. And this divide got us thinking.
Why do so many companies have different departments for SEO and content marketing when the two are so crucial to each other’s existence? And when did they get to be so crucial to each other’s existence?
You’ve worked hard on your new startup. Launch day is here. Now what?
Will anyone notice? Will the world be ready?
What if you already had an email list of more than 5,000 engaged subscribers who were already interested in your company and product? What if you already had an audience to buy (or trial) your new thing on day one?
This is exactly how we launched CoSchedule just a few short years ago. We used content marketing to build a huge email list that contained thousands of potential customers who were already rooting for us when we finally opened our doors.
To do it, we went all in on content.
In fact, we started creating content before we even started writing code!
You are almost ready to launch your product. You’ve spent days and nights working hard on it.
You are pretty sure it’s awesome.
Yet your biggest nightmare is that no one will come on the launch day. No downloads. No purchases. No social media buzz.
These woes sound familiar?
Avoid your personal apocalyptic scenario with the following smart and sassy growth-hacking strategies.
Last week I was fortunate enough to attend the annual Social Media Strategies Summit in Las Vegas. Between incessant gambling, hard partying and seeing every show on the strip, I was able to learn a few key things in the sessions about the current state of social media and how to use it best in 2015 for business. I also perfected my sarcastic jokes.
The overall theme of the conference and sessions I attended was: focus on what drives your customers.
Any good social media marketing strategy is going to begin with asking that question.
Find out what drives your customers by:
- Using your own insight (you’re the one that knows your brand best)
- Talking to your customer service team
- Doing social media persona development
- Performing social listening research
- Reading reviews (good and bad) of your brand/products
- Straight up just asking your customers
- How your community responds to the content you currently post
Once you have a solid answer to what drives your customers, you can begin to formulate a social media content strategy.
When it comes to SEO, there are several different types and the strategy is a little different for each one. To help clarify the differences, I will break them down and include tips on how to leverage each one as part of a digital marketing strategy.
With so much SaaS, it’s often necessary to make sure you have differentiated your ideas in the right ways so your product is the best compare to any alternatives.
There’s a lot of content written about early stage SaaS product development processes from design to launch. This includes important topics such as how to measure product/market fit and successful SaaS product management.
What’s not discussed much is the real process of coming up with a great idea. You canconduct customer development interviews and launch MVPs but how do you actually build the conviction in what you are doing when you have a limited amount of qualitative data or real user behavior to analyze?
Here’s a fact about your social media strategy:
You want to post valuable content.
You want engagement, virality, retweets, likes, shares, followers, and all the other good things that come to social media marketers. If your social media management doesn’t promote this kind of activity, then it’s not even worth it to keep trying!
So the question is, what kind of social media content gets that kind of love? More importantly, what kind of content gives you the most value?
“Value” here is defined in terms of revenue, ROI, KPIs, and engagement. You want to spend your content marketing money in ways that have a substantial return on your investment. That’s the whole point of social media, right?
So, rather than act on hunches, your mood, or what you ate for breakfast, let’s look at the data. In this article, I want to show you exactly what types of content will give you the greatest value.
SEO can be overwhelming for any number of reasons.
Between local considerations, seeding the right content in the right places, and various other on-page and off-page factors, it’s tough to know where to begin even when it comes to basic SEO essentials.
What makes things even more difficult is that you can’t just start anywhere and chip away at your work. If you want to see the most success, it’s important to prioritize the SEO tasks correctly.
Although it’s not always publicized, prioritizing SEO tasks is actually one of the things we see companies’ mess up most often. If you do certain SEO tasks out of order, you’re going to spend a lot of time and use up most of your resources to finally meet your goals.
In some worst-case scenarios you actually won’t be able to meet those goals because you started with something advanced and skipped the basics (without even knowing it!)
Although there isn’t an exact order to follow, it does help to split up the most common SEO tasks into categories, starting with the highest priority first
The secret to creating an outstanding blog is to cultivate a strong community of fans that helps generate new traffic.
In this post, I will lay out some tips to creating a bustling community around a blog. I’ll also share tips on monitoring community growth and how to use it to your advantage.
Happy reading !
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