Good morning or good evening, where ever you are in this world!
We’ve been reading some awesome content this week on Growth Hacking and Content Marketing. Without further ado, here’s what we liked!
So you manage social media for a (personal) brand and everyone who’s on the outside is thinking “Big deal, you tweet once or twice, you spend your day on Facebook AND you get paid for it and you instagram pretty things.”
Well, it is a big deal! Managing social media for a brand is not an easy task. Social Media Managers need to juggle lots of different things: maintaining a presence on social, finding interesting content to share, being creative in crafting that content, acing those reports, being in sync with the marketing team and the product team, developing relations with the audience, being good listeners and the list goes on and on.
So with a million things you have to focus on during the day, for sure some of those will be overlooked. But what you might be overlooking could really have an impact on your social media marketing. Let’s take a look at some important tasks you might be overlooking in your day-to-day.
Be honest. Does it seem like your Inbound Marketing has flatlined?
Or maybe it never quite took off in the first place?
Well, there’s a solution and I’ve gotta say, it’s a pretty big deal these days.
They call it Growth Hacking and by incorporating it into your Inbound Marketing, you can gain more traffic, generate more leads, and close more sales and all faster than ever before.
Before we dive into the tactics, let’s take a look at what sets these two Marketing philosophies apart — and why they work so well together.
If you think the old ways of marketing engineering firms are sufficient to meet the challenges of the Internet age, you’re likely to be disappointed.
These statistics from Engineering.com clearly demonstrate that engineers and their clients gather information just like regular consumers:
- More than 42% of engineers use social media and read articles related to work.
- Engineers are nearly twice as likely to find information online than at trade shows.
- 93% of engineers describe websites and search engines as “valuable sources” of information related to their jobs.
- Up to 84% of engineers consume work-related content on desktop computers.
- Up to 69% of engineers consume work-related content on mobile devices.
- 79% of engineers regularly conduct Google searches to find engineering content.
Without an inbound marketing strategy that incorporates this new reality, you risk losing business to more progressive competitors.
It’s almost strange to think back to a time when “growth hacking” wasn’t a ubiquitous part of the startup lexicon. The term has firmly taken root and spread like a weed. In the process, it’s been heavily appropriated, applied to anything and everything — from truly groundbreaking new marketing techniques to old, time-tested best practices and simple trial and error.
It can be difficult now to look beyond all the hype and buzz, but really what lies at the heart of growth hacking is an emphasis on developing fully integrated, systematic approaches to customer acquisition and retention that inform and are informed by smart decision making. “Ultimately, growth hacking isn’t really a groundbreaking new marketing or product development theory,” says Growth Hacker TV co-founder Bronson Taylor. “It’s just a mixture of common sense, creativity, and top-to-bottom integration.”
Below are 10 examples of tactics that fit that bill, provided by some of the best growth hackers in the biz.
As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. “Content is King”, “Content is Queen”, “Content is the Oxygen for Digital Marketing”, and so on. So here is a fairly obvious statistic from the B2B 2015 Content Marketing Benchmarks, Budgets and Trends Studyby Content Marketing Institute and MarketingProfs: 70% of B2B marketers are producing more content this year than last year. What’s interesting is that only 21% say they are successfully tracking the ROI of their content marketing campaigns.
Since the rise of the term content marketing, perhaps two years ago, there’s been plenty of talk about the end of SEO and its replacement by the ‘new’ discipline.
It’s true that many search agencies have since rebranded or have emphasized their content expertise, but this doesn’t mean that content marketing has rendered SEO obsolete. Far from it. Indeed, the two disciplines should work together, and the use of either has to include both SEO and content if it is to be truly effective online.
On one hand, “growth hacking” is quite an overused buzz word which personally makes me cringe, on the other one it well communicates the essence of experimental online marketing techniques adopted by startups and small businesses so as to extend their user base fast and cheap.
Big enterprises with copious budgets can usually afford to pour tens of thousands of dollars into traditional (e.g. print, TV, radio) and digital (e.g. search engine advertising, web banners, mobile advertising) marketing channels. Starting entrepreneurs, by contrast, truly need to think out of the box in order to assert their position on the market — by conjuring up a steep growth curve on a shoe-string budget.
Some of the popular methods include lots of A/B testing and website data analytics to increase conversion rates, producing viral content to master social media, and extensive blogging to improve brand image and gain credibility. It may take weeks of tweaking and playing around with different approaches but the result usually pays off. Sounds like too much work, you say? Luckily, there are quite a few web and mobile tools that were developed specifically for businesses that depend on smart and low-cost marketing.
Check this unique list of handy apps that can help you multiply your website’s visitor or paying customer count without bleeding too much cash.
What’s the point of content marketing?
- Is it just getting some blog posts up?
- Is it creating cool infographics to get tons of shares?
- Is it becoming a podcaster?
Well… those are all examples of content marketing- but what is the point of content marketing?
Professional, enterprise-level content marketing… what we should all aspire to- is organized, measured and automated. Great content marketing drives everything toward sales and repeat sales. Conversion and loyalty. That’s the point.
Content Marketing is NOT getting as many shares as Buzzfeed. Even when you succeed with top-of-funnel awareness-raising supercool content in your niche, it probably won’t have the broad human appeal of bacon or “26 Pictures Will Make You Re-Evaluate Your Entire Existence” or “24 Pictures That Will Make You Feel Better About The World“.
So content marketing is not about viral marketing. And good thing, too, since your chances of pulling that off are slim to none.
Content marketing is about sales.
And you can’t do professional content marketing without marketing automation. Even if it’s just an email autoresponder of follow-ups for people new to your brand.
By now you know it’s a bad idea to be a digital sharecropper and build your business entirely on someone else’s land (like Facebook, Tumblr, or any other third party you don’t control).
But you may be asking yourself, “What type of social media marketing should I be doing?”
How are savvy businesses using social media effectively to find more customers, boost their reputations, and make more sales?
Here are the seven essentials that will turn your social media marketing from an annoying time-waster to an effective bottom-line booster.
Ever wonder how startups with no marketing budgets pop up overnight?
All of the above are correct, but growth hacking has become the popular term; therefore, we’ll stick with growth hacking.
Growth hacking is how startups like Tinder grew from 5,000 users to nearly 15,000 users virtually overnight. It’s how Product Hunt became, well, Product Hunt and how Airbnb became Airbnb.
The list of well-known startups that utilized hacks to rapidly grow their user base is endless.
From this post, you will learn how to leverage the 20 best known growth hacking concepts, tactics, strategies and scripts we’ve found to attract more users and earn more sales for your business.
Happy reading !
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