Short on time this week?
Here’s a list of the most interesting articles on Growth Hacking, Content Marketing & Startup !
For many SaaS startups inbound marketing has become one of the first customer acquisition strategies which they adopt at the beginning of their adventure. The main reasons being that it’s easy / inexpensive to set up (from choosing a blogging platform to distributing content on social media) and that we all have experience with inbound marketing at some level (almost all SaaS founders read other SaaS companies’ blog and consume content through platforms like Hacker News / Twitter / LinkedIn).
But getting real results with inbound can take time and many trials and errors.
On the following diagram I’ve tried to sum up a “typical” Inbound Marketing journey that an early stage SaaS might experience. It’s the result of my experience with different SaaS startups, so I don’t pretend it’s universal nor that it covers every aspect of it.
As a startup you need to focus on getting visibility, acquiring and retaining a strong user base and converting traffic into revenue. In this post you’ll find four simple & powerful tips to grow your business as well as a list of selected growth hacking resources to accelerate your company’s growth.
Sell your Story, not your Product
A story is always easier to remember, especially in comparison to just mentioning the name of a product. Telling your personal story and why you are building a specific product is something your customers can relate and connect to.
3 Growth Hacking Strategies for Bloggers to Quadruple Their Blog Traffic without SEO via @problogger
Who else wants more blog traffic?
Hands down, everyone wants it.
Unfortunately getting traffic to a blog is not easy. Every single visitor counts.
One of the hardest things for most bloggers is boosting their blog traffic. If you have a fairly new blog, it’s definitely a daunting task.
The #1 reason most bloggers quit is because they don’t see any growth in their traffic.
If you’re one among them, this article is for you! We’ll discuss a few growth-hacking tips to grow your blog traffic without actually doing any SEO. Are you ready?
“What startup strategy should I be using?” – Every entrepreneur ever.
Every entrepreneur in history has tried to answer this question in one way or another. Trying to find the most innovative business model, method or strategy to achieve maximum success. But has anyone found that true strategy which will guarantee success?
The short answer? No. It doesn’t exist.
But the basic elements of a business strategy remain unchanged, neatly summed up into two parts as Joan Magretta explains:
In this article:
- Definition of Growth Hacking
- What is Growth Hacking?
- Who are Growth Hackers and What Do They Do?
- The Growth Hacking Process
- Growth Hacking Tactics to Build Your Startup
Definition of Growth Hacking:
“One whose passion and focus is pushing a metric through use of a testable and scalable methodology.” by Aaron Ginn
What is growth hacking?
There has been much debate and interest as of late about Growth Hacking. The term has come to be somewhat of an Internet buzzword, especially within the startup community. Essentially growth hacking is a marketing technique that employs creative thinking, analytic´s and social metrics to gain traction and exposure. It is now becoming part of the online marketers arsenal of tactics, and typically uses low-budget and innovative methods rather than traditional marketing strategies.
Growth Hacking. The very term has a bit of mystery to it. It sounds like insider knowledge. Expensive tactical strategy. But in reality, many growth hacking strategies are incredibly simple and easy to carry out. They just take three things:
- And the ability to see a little differently.
3 Growth Hacking Strategies for Your Landing Page
Today, I’m going to share three of my favorite growth hacking strategies for building landing/sales pages that convert.
The Content Marketing Institute reports that “70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%).” In 2015, only 38% of B2B marketers rated themselves as “effective” at content marketing — which is down from 42% last year. Most marketers seem to think they are not completely ineffective — but rather, fall somewhere in the middle.
As an experienced digital marketing firm, we’ve seen all manners of content — the good, the bad and the ugly. We’ve worked with some amazing companies that just needed the right presentation of their brand to boost their bottom line and gain more customers. Good B2B content is informative, unique, inspires action, and attracts an eager audience that is most ready to buy. Easier said than done, though, right?!
In today’s post, we’ll take a look at eight specific problems B2B marketers encounter with their business blogs…
Price Intelligently co-founder Patrick Campbell is a pretty impressive numbers guy. “My background is in econometrics and math, and I was working on value modeling for the US intelligence community, then Google–very very big tech,” he told FounderDating of his professional history in a recent interview for their blog.
Being a whiz at determining value based on data, he was pretty shocked when he left the huge organizations where began his career to work with start-ups. “When I got into start-ups and smaller companies, I started realizing just how painfully bad we were at monetizing,” he continues.
So what do start-ups and small businesses often get so wrong when it comes topricing? Campbell offered two big mistakes he sees again and again.
If you’re an entrepreneur, you’ve probably heard of the phrase ‘growth hacking’ before, but what does it mean?
It was first coined by serial entrepreneur, Sean Ellis, back in 2010 when he became frustrated when unable to find a replacement for himself. At that point, he had helped several tech startups achieve incredible growth and IPOs, becoming the person companies approached if they wanted to grow their user base.
However, when Sean looked for other ‘marketing’ people to assist his duties, he was unable to find a proper candidate. He began to realise he shouldn’t be advertising for one with a marketing degree and marketing experience.
A traditional marketer has a very broad focus, with little of their skillset valuable to an early stage startup with little funding or certainty. Startups don’t require a marketer to build and manage a marketing team or launch a television advertising campaign, they require users to adopt their products – growth.
Hence, Sean changed the description of his advertisement from marketer to growth hacker, giving birth to the wildly popular phrase.
A growth hacker does not replace a marketer, they’re just different to a marketer. Their primary concern is GROWTH, where every strategy, tactic and initiative is attempted at growing the users of the startup.
Now what does the ‘hacker’ in the name mean? A growth hacker isn’t the guy who’s always working on illegal endeavours to try break websites. Instead, the hacker is supposed to be clever, experimentative and use whatever they have at their disposal to create a solution that might be overlooked by others. This is often used together with their understanding of technology – software, databases, API’s etc – to try and grow the startup.
If you ever want to really annoy a marketer, tell them that content is low cost marketing. While the thought isn’t entirely false, content certainly isn’t cheap.
You can’t produce custom blog articles, eBooks, or multi-media content without time, which is the world’s most precious, non-renewable resource.
Content marketing can take hours and some serious elbow grease, which is why we’ve curated a list of 30 brilliant ways for you to make a maximum impact in the least amount of time possible.
Happy reading !
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