via Tim Hughes
Marketing had spent many an hour coming up with “buyer personas” and content to meet those persona. The field sales team then said, just like the cartoon, “How will this help me sell more software?”
If you are a reader of my blogs, you will know that I believe that right now we have serious dysfunction in the buying and selling process. Our buyers are self-educating (I think they always did) but because of the internet, buyers now have more access to the internet and get review more content (white papers, product reviews, youTube videos etc) more than was ever available in the past.
But there is also another problem. According to research below, B2B organisations are finding difficult to make decisions.
Facebook ad targeting allows marketers to carefully select an audience. It’s a powerful way for Facebook advertisers to hyper-target very specific groups.
But ad targeting can also be overwhelming, because there are so many options to choose from.
Digital marketing, and social media in particular, seem to evolve faster than other aspects of business. This is mostly due to the proliferation of technology. So how can you, as a business owner or digital marketing professional, stay “in the know?” Is there a way to assure you don’t fall behind?
When I first got into digital marketing as a career change a few years back (I had previously worked as a financial advisor and had a brief stint starting a study-abroad program for a Chinese government contracted company) I thought the term ‘growth driven design’ was a bit haughty.
It reminded me of an interview I once read with a favorite musician of mine, who was labeled in the music press as an IDM artist, the acronym standing for ‘intelligent dance music’.
The artist’s response, and of course I need to paraphrase here, was: “Intelligent dance music? It makes it sound like other types of dance music aren’t as intelligent as this kind. A bit nasty, innit?” (He was English, and “innit” was the only part I didn’t need to paraphrase, as it’s humorous to read it online when one is a guy born and raised in the US.)
The time has come to rank the best social campaigns of 2017 so far.
With so many new technologies popping up every day, we’ve put together a list of campaigns that have made an impact both offline and online, as well as ones that cover a whole range of industries.
So, if you’re looking for some inspiration for your next successful social campaign, look no further. We’ve put together the best campaigns of 2017 for your pleasure.
If you are like me, you are constantly plugged into your emails, except when you are sleeping.
This is why it drives me a bit crazy when people or companies send automated email newsletters all at the same time. No one wants to wake up with 50 newsletters in their inbox, and then get another 10 while they are driving home from work.
The time when you could check your email at only the beginning and end of the day on your jewel colored iMac is over. But, alas, some companies still seem to be sticking to that schedule.
Their emails get sent right to my trash because of this.
So I set out to find when the best time to send an email newsletter is, in the most scientific way ever…by signing up for 100 different newsletters and recording all of their send times.
These were newsletters from The New York Times, Buzzfeed, Tim Ferris, and even one about being a good father.
Let’s just say my interests were broad when signing up for newsletters.
This led my inbox to virtually explode over the next month. But I soldiered on. I picked 500 email newsletter for this study and recorded the date and times they were sent at.
What I found is definitely going to surprise you.
Has your blogging stalled? Writing ground to a halt? You’d love to write something and publish it but all you can manage is “wibble”?
Do you have blogger’s block?
It sounds like a real thing, doesn’t it? You may have experienced it yourself. It might have kept you from publishing posts and creating content, even though you were on a strict deadline. If that is the case, you may be interested to know that a lot of authors don’t believe that writers block really exists.
Professionals and their company leadership are realizing the value of LinkedIn. From the update feature and company pages to the power of the Pulse, LinkedIn plays an essential role in sharing your blog with industry professionals. Small business owners, corporate CEOs and other professionals are using the Pulse to publish blogs, articles and other meaningful content for their connections to read and share with their connections. We even packaged a how-to guide for those of you who are new to posting on the pulse.
Here’s how to maximize your efforts on LinkedIn Pulse:
That’s it for this week… Happy reading !
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