Tight on time this week?
Here’s your weekly roundup of Growth Hacking, Content Marketing & Startup articles!
Have interesting content to share? Find me on Twitter at @PatriceTruong !
Amazon has made some huge strides recently within innovation, brick-and-mortars, and vast search capabilities. They’re not slowing anytime soon. It’s not just an e-commerce platform, but also works double duty as a secondary search engine.
Normally when I’m approached to test a new tool – which happens twice a day on average – I obviously have to take a pass on most. I simply don’t have the time to review everything that’s out there, and anything I do test must have a clear benefit to me and/or my audience.
Promo by Slide.ly is such a tool.
Now, Rebekah asked me to check this out as a favor… she thought I should share a video but I prefer to write a detailed and compelling blog post as that’s my own particular… idiom. 😉
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As content marketing—and specifically video marketing—continues to shape the B2B marketing landscape, marketers are beginning to loosen their purse strings to make more room for the new year. A report from PulsePoint and Digiday found that by next year, content marketing, as an industry, will grow by 59 percent from last year.
This kind of authentic, real-time marketing is positioning content marketing to outpace search and social budget.
Take a look at a few must-haves in our digital marketing budget. Each of these trends are helping us to bolster reporting, close the loop between marketing and sales, prove ROI, and bring human-to-human marketing to the forefront.
This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid for by advertisers. The move comes in a week filled with stories about the nature of influencer marketing, the sad reality of what it takes to be popular today and exactly why it is such a big deal in a world where every public opinion can be recorded and quantified. More than anything else, the stories this week offered a useful glimpse into just how quickly influence is shifting, along with marketer’s understanding of how to engage with the everyday consumers who have it.
Are you wondering how to grow your business through social media?
Looking for a step-by-step social media marketing guide?
In this day and age, businesses of all sizes need to take advantage of the social web to reach bigger audiences. However, the information many so-called experts provide is confusing.
“Follow more people.”
“Share more content.”
“Network with influencers” – they say.
But all that traditional advice doesn’t work for you – it feels like you’ll never get the results that you want.
And you can’t help wondering…
Do you just need to be patient?
Or it could be that, unfortunately, you have been approaching social media marketing the wrong way?
Twitter suspension rules is not on the top of everyone’s reading list, but it is better to be aware of these rules now than it is for you to learn about them after your account gets suspended. Hopefully, it does not have to come to that. Sending an appeal is a messy process that still prevents you from tweeting to your followers. In fact, people who get suspended and do not get the desired result from the appeal would have to start all over again trying to build a strong following. I learned about some of these rules fairly recently and revamped my strategy so I would not be violating any of the rules. These are the 10 reasons why Twitter would suspend your account. If you are safe, that’s good. However, it is better to know that you are safe than it is for you to be sorry in the long run.
Content marketing—or owned media, as it’s known in the PESO model—can be one of the most important elements of your communications strategy.
It’s content you create on a platform you own, such as your company’s website or blog, which means you can control the message.
You control the creative.
You build the brand. And the community.
You can nurture an entire brand program with content marketing at the center.
If done well.
Unfortunately, many organizations take a “publish it and they will come” approach to their content.
That just doesn’t cut it.
To get the most mileage out of your PR program, it’s important to create a content marketing plan that’s been strategically built to focus on keywords your prospective clients use when researching purchase options.
It also increases your SEO and search rankings, which brings those prospects directly to you.
Which, in turn, nurture those prospects and ultimately convert them to sales.
This may sound like a tall order to fill.
I promise you can do it, do it well, and have significant results.
There is a five-step process to use to ensure success.
That’s it for this week… Happy reading !
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