Interested in Growth Hacking, Content Marketing & Startup ? You’ve come to the right place!
Here are a few articles of interest for you this week..
The term growth hacking is synonymous with startups. However, not many understand how simple yet effective it can be. To explain growth hacking in simple language — it is the rapid experimentation to grow your user base or build better product or generate more revenue or anything which can make your product / startup better or deliver better results.
While building QuackQuack, one of India’s leading dating app, we’ve experimented and implemented many a simple growth hacking techniques which I believe can benefit any B2C product startup.
Here are 8 simple growth hacking tips you can use to help scale up your startup:
A traditional social media marketer might cringe at the mere mention of social media automation, while a few others are on the fence, unable to pick a side. But once you realize the full potential of what social media automation can help you achieve, you might decide to leap over the fence.
Content marketers usually like to stick to a content calendar. It helps them plan blog posts and other content months ahead of posting them. Similarly, with social media automation you can plan ahead, and schedule your content to go out at the desired time without having to worry about making time to do it post by post. There is a wide array of perfectly good reasons to incorporate social media automation in your strategy. Here are a few reasons that might help change your mind if you are unsure about automation, or they might just strengthen your opinion about automation being a necessity.
There is no doubt that you have heard of growth hacking recently. It’s much more than a trendy buzzword in the startup world, though — it’s an essential component of growing and scaling a business.
Growth hacking is the process of building explosive momentum that takes your business off the ground quickly. While it’s generally discussed in the startup world, it’s very possible to use growth hacking to kick-start a stagnant company, as well. I’ve noticed a large percentage of the companies I consult with are terrified by the term growth hacking, so I wanted to break the process down into four simple steps.
In essence, content marketing is all about storytelling and it has been around ever since humans could speak.
In the last 5 years, though, content marketing has gained tremendous momentum. I am speaking in the sense of blogs and social media getting used by businesses to drive traffic to their website.
Search engines have been around even before this explosion of content creation by businesses. And, they continue to serve the most relevant and useful information to their users.
But, there’s a myth that floats around, in many marketing circles:
SEO and content marketing are the same.
That, essentially, you can use both the terms interchangeably. That if you do one, then you don’t need the other.
If you ask any entrepreneur, the early stages of a startup are the most difficult. There are many reasons why the majority of businesses fail to get past the first phase but getting product to market fit is the most crucial step. This means acquiring users. Growth is the most important startup success factor.
Even the world’s biggest startups including Uber, Airbnb and Udemy are constantly refining and pushing the limits when it comes to differentiating and testing their products to continue their rapid growth. So, what do you need to do to grow your startup to scale?
Whether you are trying to validate product, market fit or scale your startup, you need awesome growth techniques. Many entrepreneurs are not to sure what the best methods are to achieve rapid growth. So here are 11 tips to help you out.
There is a painful amount of terrible advice in the brave new world of content marketing (much of which has been mocked in Dan Lyon’s excellent book detailing the bizarre, christ-like reverence content marketing giants like Hubspot give the topic). It annoys me to see entrepreneurs wasting so much of their time on strategies that only work in extremely niche cases, or methods which have zero chance of scaling into anything that will affect a company’s’ bottom line, particularly if they’re a startup with no money or money running out in the next three-six months.
So here’s a cheat sheet anyone can use to understand and begin a content marketing strategy overnight.
For many SaaS startups inbound marketing has become one of the first customer acquisition strategies which they adopt at the beginning of their adventure. The main reasons being that it’s easy / inexpensive to set up (from choosing a blogging platform to distributing content on social media) and that we all have experience with inbound marketing at some level (almost all SaaS founders read other SaaS companies’ blog and consume content through platforms like Hacker News / Twitter / LinkedIn).
But getting real results with inbound can take time and many trials and errors.
On the following diagram I’ve tried to sum up a “typical” Inbound Marketing journey that an early stage SaaS might experience. It’s the result of my experience with different SaaS startups, so I don’t pretend it’s universal nor that it covers every aspect of it. Please feel free to send your comments on Twitter (@clemnt).
The panda is watching.
When it comes to a Google search – a whole lot of factors play a part in where you turn up.
But thanks to the 2011 Panda Updates these factors no longer include low-quality, ‘thin’ website content that is stuffed with keywords. If your website is seen as “high-quality” in Google’s eyes, these Panda updates will reward your website with ranking boosts, and more importantly – traffic boosts.
For example, the image below shows that sites like Ebay were slammed by the Panda update in 2014, which caused them to lose over half of their organic traffic almost overnight. This is due to the website being full of duplicated & thin content, ads, and links to other product pages within the website.
How can I become a growth hacker? Is there a ‘growth hacking’ book or a growth hacking blog I should read? What are the best resources on Growth Hacking? These are some of the most heard of questions about growth hacking today.
While I find it hard to give a definitive answer on how to start doing growth hacking, I can easily say that you never finish learning how to be a growth hacker.
New hacks and creative ideas are formed every day and there is alway a new growth hacking technique you can learn. Reading is the best way to keep track of all that’s new.
Following the right blogs and growth hacking resources will definitely help you stay on top of things, so I’ve made a list of 56 blogs you should definitely follow.
Marketing … ugh!
It’s a dreaded task (for many) that is also essential to your business being a boon or bust. At the heart of marketing is content. The more valuable content we deliver to potential clients and customers, the better chance we have at winning their hearts, minds and sales.
But it’s frustrating sometimes. Can you relate?
Have you ever created content, written something that you thought people would loveonly for it to totally flop? It’s easy to get frustrated when you put your energy into something and it fails to produce tangible results.
Thankfully, finding peace and effectiveness in your content marketing strategy is possible with a few simple strategies.
Happy reading !
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