Good morning or good evening, where ever you are in this world!
We’ve been reading some awesome content this week on Growth Hacking and Content Marketing. So here we go!
You are almost ready to launch your product. You’ve spent days and nights working hard on it.
You are pretty sure it’s awesome.
Yet your biggest nightmare is that no one will come on the launch day. No downloads. No purchases. No social media buzz.
These woes sound familiar?
Avoid your personal apocalyptic scenario with the following smart and sassy growth-hacking strategies.
I’m sure you are getting tired of hearing it.
Unfortunately, if you are a startup immersed in the frenzy of just getting your feet on the ground, it is hard to find the time.
But, as Yoda would say, “Find the time you must, or a business no longer will you have.”
The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. On the other hand, if it is fairly ordinary, your inbound marketing campaign will fall apart faster than you realize.
If you are a part of the 77% B2C or 86% B2B organizations using content marketing to boost brand growth, you must make a concerted attempt to come up with high quality content that not only disseminates useful information but also does so in a manner that is engaging and arresting.
Content marketing SEO (search engine optimization) is still a major priority for marketers across brands. It makes sense – think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google?
According to the Content Marketing Institute’s B2C Content Marketing 2015: Benchmarks, Budgets, and Trends, 62% of content marketers look at their website traffic when measuring success. Additionally, 39% believe that content marketing SEO rankings are crucial.
Despite the importance of SEO, content marketers still have trouble mastering it. It requires them to tip toe around Google’s frequently shifting guidelines, and approach the goal of ranking high from a variety of angles. There is no set method that’s been mastered; instead, content marketers have to throw a bunch of darts and hope they make a bulls eye.
The only way to have a chance at ranking high is to keep up with Google’s standards and find out what has worked for others. The following is some of the latest advice on how to improve your company’s content marketing SEO.
This slidedeck will break down 13 specific strategies we’ve used (or seen used) to great effect to grow business online. Lead generation, lead nurturing, site optimization, it’s all here and more.
Beginnings are hard. We procrastinate the projects and tasks we perceive tough, complicated, or otherwise messy. Starting a content marketing program from scratch is right up there on the list. Neck-tightening tension separates things we intend to do from the things we actually do. Left unresolved, tension quickly escalates to anxiety, stress, and self-doubt.
Remember the comfort of blanket forts when you were a kid? Yeah. Sometimes it’s more appealing to hide or avert our attention rather than figure out something sticky.
Since the rise of the term content marketing, perhaps two years ago, there’s been plenty of talk about the end of SEO and its replacement by the ‘new’ discipline.
It’s true that many search agencies have since rebranded or have emphasized their content expertise, but this doesn’t mean that content marketing has rendered SEO obsolete. Far from it. Indeed, the two disciplines should work together, and the use of either has to include both SEO and content if it is to be truly effective online.
Some companies believe that content is pretty much the only component of an inbound marketing campaign, so they tend to neglect other essential parts such as calls-to-action, design layout and being active on social media.
But an effective campaign relies on more than just great content.
Content Is Key
There’s no question that content for inbound marketing is a crucial part of your strategy, and content types such as blog posts, articles and white papers lay the foundation for a successful campaign.
In fact, HubSpot has done several studies on content marketing and determined that:
- Organizations that make blogging a priority are 13 times as likely to see a return on investment as those that don’t.
- Businesses that have more than 400 pages of content on their website get six times more leads than businesses with sites that have between 51 and 100 pages.
- While 52 percent of organizations that blog at least once a month acquire customers through their website, a full 82 percent gain customers through their website when they blog daily.
This data indicates that not only does an inbound marketing strategy require content, the regular production of content is essential. However, this still doesn’t tell the whole story.
Do you remember the inbound marketing hype? It already got overshadowed by the more recent content marketing hype. The most recent blow to inbound marketing comes from so called growth hacking though. There is even a new community dedicated to growth hacking and it appeals to almost the same people Inbound does.
Every year there is at least one major attempt to replace SEO with something else.
Most people seem to assume that by changing the name all the issues with the SEO reputation and its lack of understanding among common Web users will disappear. To some extent they are right. People react to words not the reality first and foremost.
A high-quality content-marketing strategy has a lot of moving parts, and each one is essential to the success of your efforts.
Considering that only 30 percent of B2B marketers say their organizations are effective at content marketing, it’s definitely time to evaluate these moving parts. And that reevaluation should start with what is arguably the most important part: the bottom of the funnel.
First, some background: Your content marketing will have top-of-the-funnel content, such as articles you contribute to external publications. You’ll have middle-of-the-funnel content, too, such as what’s on your company blog. And, certainly, each of those categories in the funnel attracts and nurtures visitors.
But it’s the content at the bottom that will ultimately capture your most qualified leads and bring you closer to a sale. This type of content is often restricted to audience members willing to provide their personal information to gain access — that’s why it’s called gated content. Gated content can range from white papers and ebooks to templates and checklists. But, be effective, it’s got to be worth the download. The question is how to achieve that value.
Happy reading !
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