San Francisco, April 12th, 2015
The RealReal is the world’s premier online luxury resale store. The company born in 2011 has already grown its revenue to a $200M Run Rate this year, sold over a million items to a very engaged and addicted consumer base. The online platform offers the best resale value to its consignors and maximizes margins because it efficiently leverages data to power its pricing strategy and make the experience more relevant through segmentation and personalization.
The RealReal and MOKA
The RealReal adopted the Microsoft BI stack for its industrial reporting needs but the aging user interface of Reporting Services and the technology mix of the company were hurting adoption. Parameters in SSRS were not user friendly, Report manager UI was not compelling and most important reports were not displaying in Chrome and there were many security struggles with latest versions of Firefox. The company needed reports to display on mobile devices as well.
MOKA Portal, as a layer standing on top of Reporting Services, solved many problems. First, Patrice Truong and his team at Declic Studios adapted the software to our use, then showed great reactivity in stabilizing and iterating on our issues during the soft launch. When everything was ready, the general rollout went really smoothly and adoption was positive across the entire company within days. This represents 100+ users across 9 departments connecting to MOKA Portal and use any of the 90 reports currently available.
MOKA enabled The RealReal to broadcast operational and decision-making reports to its entire user base using the adequate channel. The use can be personalized to every individual data consumer. Users ramped up on report discovery very fast and the search functions revealed themselves most useful. The security integration with our existing Active Directory infrastructure was almost seamless and saved a lot of time and hustle.
I would personally recommend the MOKA Suite as a complementary UI layer that makes consuming the Microsoft Business Intelligence stack easier to all user populations.
Nicolas Genest, CTO The RealReal
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